BLAZINGLY QUICK. REMINDERS. CALENDAR SYNC.
The Opportunity (Our Problem)•   Consumers want mobile task management.•   There are plenty of iPhone / iPod Touch owners ...
There are lots of solutions•   OmniFocus           •   TeauxDeaux•   Things              •   ToDo•   Remember The Milk   •...
We even have one.
SeizeTheDay
SeizeTheDayDownloads                  200,000Current Downloads / Day   1,000Free Productivity Rank    65$4 Upgrades / Day ...
There’s more than one way to skin a cat.          This is our second.
A really really ridiculously     simple todo list.    (with reminders)
What We’ve Learned•   People like reminders.•   People like simple.•   People don’t care about priority, tagging, or fancy...
The Product      Single Screen Task List           Reminders              NotesFreemium Model Around Cloud Sync
The Founders•   Ben Gilbert (Co-Founder)    -   4th Year, Computer Science and Engineering, Entrepreneurship    -   Cisco,...
The Team•   Mike Kus (Designer, Advisor)    -   Renowned for work with Twitter, Airbnb, Joe Stump, etc.    -   http://mike...
The ModelFREE           $4.99
Reel ‘Em In     One free month of syncing for free.
Financials[Redacted (costs, revenues)]
[redacted (shown profits year 1)]
Marketing•   Our friends at the App Store•   Press contacts that wrote up SeizeTheDay (CNET, Time)•   Sponsorship of 5by5 ...
APRIL    2011
Demo
W’ L v•              $1,500 :)    Marketing budget•   Need a first week with a lot of momentum for the App Store charts
The Future•   Dedicated Mac App•   iPad App•   Google Calendar Integration•   Task Emailing Integration•   Exchange Integr...
Thanks!
Mmm... backup slides...
“First and foremost, there’s simply not enough targeted,cost-effective ad inventory to make the method we usedwork in toda...
http://blog.riverofnewsapp.com/2010/10/how-much-money-can-you-make-on-app.html
Zero IdeaPitch Deck
Zero IdeaPitch Deck
Zero IdeaPitch Deck
Zero IdeaPitch Deck
Zero IdeaPitch Deck
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Zero IdeaPitch Deck

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Zero's Presentation at the Winter 2011 Business Builders Club IdeaPitch Competition

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Zero IdeaPitch Deck

  1. 1. BLAZINGLY QUICK. REMINDERS. CALENDAR SYNC.
  2. 2. The Opportunity (Our Problem)• Consumers want mobile task management.• There are plenty of iPhone / iPod Touch owners (>150m)• Utility apps are great - everyone needs something slightly different
  3. 3. There are lots of solutions• OmniFocus • TeauxDeaux• Things • ToDo• Remember The Milk • ToDue• Toodledo • 2do• Evernote • Air To-Do• Wunderlist • List Builder
  4. 4. We even have one.
  5. 5. SeizeTheDay
  6. 6. SeizeTheDayDownloads 200,000Current Downloads / Day 1,000Free Productivity Rank 65$4 Upgrades / Day 4Ad Revenue / Day $80
  7. 7. There’s more than one way to skin a cat. This is our second.
  8. 8. A really really ridiculously simple todo list. (with reminders)
  9. 9. What We’ve Learned• People like reminders.• People like simple.• People don’t care about priority, tagging, or fancy sorting.• People really want calendar syncing. And they’ll pay for it.
  10. 10. The Product Single Screen Task List Reminders NotesFreemium Model Around Cloud Sync
  11. 11. The Founders• Ben Gilbert (Co-Founder) - 4th Year, Computer Science and Engineering, Entrepreneurship - Cisco, ExactTarget, CoTweet, Microsoft• Ian Kono (Co-Founder) - iOS Engineer Cisco Systems - UCLA, Computer Science (2009)
  12. 12. The Team• Mike Kus (Designer, Advisor) - Renowned for work with Twitter, Airbnb, Joe Stump, etc. - http://mikekus.com• Other Advisors - Nick Seguin (Kauffman Foundation, DynamIt), Eric Kerr (AppLoop, Cloudera), [redacted (other advisors)]
  13. 13. The ModelFREE $4.99
  14. 14. Reel ‘Em In One free month of syncing for free.
  15. 15. Financials[Redacted (costs, revenues)]
  16. 16. [redacted (shown profits year 1)]
  17. 17. Marketing• Our friends at the App Store• Press contacts that wrote up SeizeTheDay (CNET, Time)• Sponsorship of 5by5 Podcast Network (20k listeners/show)• Daring Fireball.net (>13k page views, well-niched)• Design Blogs
  18. 18. APRIL 2011
  19. 19. Demo
  20. 20. W’ L v• $1,500 :) Marketing budget• Need a first week with a lot of momentum for the App Store charts
  21. 21. The Future• Dedicated Mac App• iPad App• Google Calendar Integration• Task Emailing Integration• Exchange Integration• Aggregated Data Analysis / Advertising• Functional Delights as an Agency
  22. 22. Thanks!
  23. 23. Mmm... backup slides...
  24. 24. “First and foremost, there’s simply not enough targeted,cost-effective ad inventory to make the method we usedwork in today’s climate. Because it takes so many moresales to maintain a chart position, it’s completelyimpractical to “advertise your way into the charts”nowadays.You’d easily go broke in a heartbeat attemptingto do so. With these current [ad] rates, it’s nearlyimpossible for iOS developers to get any return on theirinvestment.” http://taptaptap.com/blog/kill-yr-ads-the-donts-of-iphone-app-marketing/
  25. 25. http://blog.riverofnewsapp.com/2010/10/how-much-money-can-you-make-on-app.html

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