SeizeTheDayDownloads 200,000Current Downloads / Day 1,000Free Productivity Rank 65$4 Upgrades / Day 4Ad Revenue / Day $80
There’s more than one way to skin a cat. This is our second.
A really really ridiculously simple todo list. (with reminders)
What We’ve Learned• People like reminders.• People like simple.• People don’t care about priority, tagging, or fancy sorting.• People really want calendar syncing. And they’ll pay for it.
The Product Single Screen Task List Reminders NotesFreemium Model Around Cloud Sync
The Founders• Ben Gilbert (Co-Founder) - 4th Year, Computer Science and Engineering, Entrepreneurship - Cisco, ExactTarget, CoTweet, Microsoft• Ian Kono (Co-Founder) - iOS Engineer Cisco Systems - UCLA, Computer Science (2009)
The Team• Mike Kus (Designer, Advisor) - Renowned for work with Twitter, Airbnb, Joe Stump, etc. - http://mikekus.com• Other Advisors - Nick Seguin (Kauffman Foundation, DynamIt), Eric Kerr (AppLoop, Cloudera), [redacted (other advisors)]
“First and foremost, there’s simply not enough targeted,cost-effective ad inventory to make the method we usedwork in today’s climate. Because it takes so many moresales to maintain a chart position, it’s completelyimpractical to “advertise your way into the charts”nowadays. You’d easily go broke in a heartbeat attemptingto do so. With these current [ad] rates, it’s nearlyimpossible for iOS developers to get any return on theirinvestment.” http://taptaptap.com/blog/kill-yr-ads-the-donts-of-iphone-app-marketing/