7. New strategies for growth
• Outpace competition in 2009 is the key requirement
• Market share decreasing after 2 years of stable growth followed
by new regulations
• New market entrance expected in the near future, no
information currently available
• Market research shows that there is a disconnection between
potential and current users
• Targeting has shown that the potential users belong to the group
between 30-40, are highly educated and follow the trends
• It is important to stress out the differences between applying
these settings to newly acquired customers vs old ones
4th April New strategies 7
8. Unless you are determined to induce
(a slow) Death by Power Point
34. Heard about this rule?
WRONG!!!!
Rule 1-7-7
• 1 concept per slide
• 7 lines of text
• 7 words per line
35. New strategies for growth
• Outpace competition in 2009 is the key requirement
• Market share decreasing after 2 years of stable growth
• New market entrance expected in the near future
• Market research shows that there is a disconnection
• Targeting has shown that the potential users are many
• It is important to stress out the differences
• Additional investment is needed to drive growth
4th April New strategies 35
41. Common PowerPoint Mistakes
• Avoid • To • The
• Using • Your • Term
• Too • Class • Bullet
• Many • Too • Point
• Bullet • Many • Comes
• Points • And • From
• To • Your • The act
• Try • Key • Of students
• To • Messages • Pointing
• Get • Will • Guns at
• Your • Be • The
• Message • Lost • Annoying
• Across • In Fact • Teacher
42.
43. So how do I get away from
crowded text and bullets?
52. New strategies for growth
• Outpace competition in 2009 is the key requirement
• Market share decreasing after 2 years of stable growth
• New market entrance expected in the near future
• Market research shows that there is a disconnection
• Targeting has shown that the potential users are many
• It is important to stress out the differences
• Additional investment is needed to drive growth
4th April New strategies 52
53. MSH is decreasing
A
B
Simple – just take one
point and make it one nice visual!
54. Ever heard of “less is more”?
Student Levels
300
250
200
Level 4
Level 5
Amount
150 Level 6
Level 7
Level 8
100
50
0
Jan Feb Mar April May June
125 42 29 28 54 22
Level 4
265 152 128 57 52 45
Level 5
85 155 150 123 68 85
Level 6
35 24 41 25 125 75
Level 7
21 87 65 65 165 95
Level 8
Month