Minoh Beer Case Study 2013

634 views

Published on

Beer Industry Project at Konan University, Hirao School of Management. Fall, 2013

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
634
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Minoh Beer Case Study 2013

  1. 1. MiNOH  BEER     Team    6   Ken Iwamoto, Isako Dowaki, Shuhei Nakagawa, Kyohei Soeda, Chinatsu Yamabayashi
  2. 2. MiNOH  BEER       •  Established  :  October  17th,    1996  started  to  run  with   only  family  member.   •  Company     –  エイ.ジェイ.アイ.ビア有限会社   –  The  CEO  is  Kaori  Oshita   •  Brewery     –  MiNOH  brewery(  箕面ブリュワリー)   •  Number  of  Employee  :  10     •  Address   –  〒562-­‐0004    3-­‐19-­‐11  Makiochi,  Minoh  city,  Osaka,  Japan     •  TEL:072-­‐725-­‐7234 FAX:072-­‐725-­‐7235   •  Email:  info@minoh-­‐beer.jp  
  3. 3. Processes  before  visiZng   •  Phone  to  MiNOH  beer   –  NegoZate  to  visit  (Usually  they  don’t  open  to   public)   •  Email  to  MiNOH  Beer   –  Some  transacZons       Make  a  list  what  we’d  like  to  ask   •  Our  goals  of  this  project   •  How  do  we  treat  the  informaZon,     which  we’ve  got  from  visiZng   • 
  4. 4. Interviewing   •  Mr.  Takahashi   •  Date  of  Visit     –  November  15th,  2013  
  5. 5. Main  acZviZes   •  Making  good  quality  crac  beer   –  by  using  community-­‐based  ingredients   •  id:  Yuzu,  Peach,  Plum   •  Make  beer  not  as  for  present  but  daily   drinking  beer.  
  6. 6. Major  Results  &  Successes   •  Minoh  Beer  spreads  a  good  and  new  taste  of   beer.   •  We  can  buy  Minoh  beer  in  38  stores  and  drink   it  in  many  restaurants..   –  Minoh  Beer  has  3  company  stores  (BEER  BELLY)   •  Minoh  Beer  is  the  representaZve  company  of   the  Japanese  crac  beer.   –  Minoh  beer  got  many  great  prizes.  
  7. 7. Successes①     STOUT   •  2013  Brewing  Industry  InternaZonal   Awards(BIIA)  Dark  Beer  department  3rd  Prize   •  2010  Japan  Crac  Beer  SelecZon  Porter&Stout   Department  1st  Prize   •  2009  World  Beer  Awards(WBA)  Dry                    Stout   Department  1st  Prize  
  8. 8. Successes②   Fruits  Beer   •  2012  World  Beer  Cup(WBC)  Fruit  Wheat   Beer(Yuzu  White)   •  2007  InternaZonal  Beer  CompeZZon  Fruits   Beer  Department  1st  Prize(Cabernet)  
  9. 9. Successes③   Imperial  Stout   •  2011  Brewing  Industry  InternaZonal   Awards(BIIA)  Strong  Dark  Beer  Department  1st   Prize   •  2010  World  Beer  Awards(WBA)  Stout&Porter   Department  1st  Prize  
  10. 10. Challenges   •  Since  their  company’s  scale  was  not  big,  they   joined  many  events  and  appealed  their  brand   “Minoh  beer”.   –  In  2013,  Minoh  Beer  joined  51  events  in  Japan.  
  11. 11. CommunicaZon     •  Joining  events(tasZng,  commerce,  etc...)   •  Online  tool  (id;  web  page)     •  Magazines   •  local  connecZon  
  12. 12. Future  Vision   ・Minoh  beer  wants  to  make  their  company  big.     -­‐>  Since  their  product  capacity  is  no  longer   enough  to  consumpZon.  So  many  consumers   request  their  beer  all  the  Zme.  
  13. 13. MiNOH  Beer  IdenZty     •  Not  be  touched  by  fashion,  but  believe  the   thing  that  they  believe.   •  Make  their  own  beer  to  use  local  ingredients.   (ex.  citron,  prickly  ash)  
  14. 14. Other  informaZon   • They  are  doing  their  business  as  a  local   company,  which  is  called  “A.J.I  beer  Ltd.”   • Founder  was  Mr.  Masaji  Oshita.      He  was  called  “God  father  about  JPN  crac  beer”   and  he  was  the  pioneer  to  making  crac  beer  in   JPN  and  spread    this  culture.   • Various  products.  (Seasoning  vinegar,  fruits   mix  beer)  

×