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Guideline #1 <ul><li>Design your site Web Credibility - BJ Fogg - Stanford University

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Guideline #1 Design your site so it looks professional (or is appropriate for your purpose). People quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more. Of course, not all sites gain credibility by looking like IBM. The visual design should match the site's purpose . Research support chi99, chi00, chi01a, ptl02, cww02, unp (Research sources are on the next slide.) looks matter

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  • This was very insightful for me, but I was wondering if a newer study has been conducted
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  • As noted below, has there been any updated research in this area ...as web technology and techniques have advanced, I imagine the same basic doctrines are still in place - but it would be interesting to see if the research has been brought more up to date.
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  • Nice, this is helpful as we do research for a research engine we're building to help with academic research online.
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