Fogg Behavior Model Cases for
analysis & design BJ Fogg’s Persuasion Boot Camp

Fogg Behavior Model Analyze the
Problem & Design a Solution BJ Fogg’s Persuasion Boot Camp Clara really believes that recycling water bottles is a good idea, and she does this all the time at school. But when she’s home, she has a habit: She’ll put the bottle in the regular trash, telling her self she will remove it later and put it in the recycling bin. She rarely does the sorting later. Most weeks the bottles go out with all the other trash.

Fogg Behavior Model Analyze the
Problem & Design a Solution BJ Fogg’s Persuasion Boot Camp Steven realizes he is spending too much time on Facebook. He decides he will stop. But a few times a week he gets a Facebook notification that intrigues him so much, especially being tagged in photos. So despite his intention, he is still spending about 5 hours a week on Facebook.

Fogg Behavior Model Analyze the
Problem & Design a Solution BJ Fogg’s Persuasion Boot Camp Karen reads an article about the benefits of meditating each day for 20 minutes. She thinks it sounds like a good idea, and decides to try it. But she doesn’t meditate at all. Not even one time. A few weeks later, she hears about mediation from Dr. Oz and decides again to meditate for 20 minutes. This doesn’t happen.