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BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg - The New Rules of Persuasion - Brussels 2009
For more info, see www.bjfogg.com
The New Rules of Persuasion How technology changes what’s possible BJ Fogg, Ph.D. Persuasive Technology Lab Stanford University Design for Persuasion - Brussels 2009 Saturday, October 3, 2009
Note to viewers on SlideShare
I showed 102 slides in my 18-minute talk at Design for Persuasion 2009. Many slides explained new ideas. I removed those slides from this SlideShare version because I hope to refine my ideas and share them in a better form later. The good news: When you come to one of my talks, you will always hear ideas no one has ever heard before. I always create some new material for each presentation, and I never repeat the same talk. It’s more fun for me that way, and I think it’s more interesting for the audience. --BJ Fogg, Stanford Persuasive Tech Lab Saturday, October 3, 2009
For more info, see www.bjfogg.com
1. Core Motivators pleasure/pain hope/fear acceptance/rejection 3. Behavior Triggers spark facilitator signal 2. Simplicity Factors Saturday, October 3, 2009