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How to Market, Sell and Re-Purpose your Video Content

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Presentation by Bruce Jones at Bill Gentile’s Video Journalism Workshop • Washington DC

You have made your video, now what?

MARKETING YOUR VIDEOS
Purpose
•Tell Stories
•Promote a Cause, Organization, Product
•Build Your Presence in the Market
•Advance Your Career
•Make Money

Start By Building Your Platform
•Email List
•Social Media Followers
•People Who Buy Your Products or
•People Who Come to Your Events
•FaceBook and Linkedin Groups
•Be Where Your Audience Is

Marketing Your Videos with Web Based Marketing
•YouTube and Vimeo
•Social Media, FaceBook, Vine, Twitter, KickStarter, Instagram
•Mailing List
•Websites/Blogs, a Web Based Home
•Events
•Act Local, Think Global

10 Tips for Marketing Your Videos
1.Set up a Video Blog/Website
•Blogging Page, updates, news, content
•About Page
•Info Page, includes a Trailer
•Media Page
•Email Sign up
•BUY NOW
2.Build a Mailing List, Opt-in Form, Lead Magnet
3.Library of Promotional Content, Images, Bios, and Descriptions
4.Social Media Presence, Facebook, Pinterest, G+, Twitter, Instagram, Linkedin

From Social Media to Customer
Social Media: Engage
Facebook, Twitter, Pinterest

Website: Following
Use a Lead Magnet to Attract Subscribers

Email List: Direct Contact
Sell Stuff, Books, Courses, Videos, Consulting

5.Setup a YouTube Channel and Produce a Video Intro Trailer, Optimize Your Videos for Search, Title, Description, Live http Link, Keyword, Calls to Action
6.Produce a Press Release, Connect with the Media
7.Rewrite Your Bios, Add Your Projects to Your Email Signature
8.Send Out Mailings to Your List
9.Add a Picture from Your Videos to Your Business Card
10.Contact Your Local Media, Newspapers, Organizations

SELLING YOUR VIDEO
•When making content think about how you could be selling it
•Know your rights and who owns your content, are there logos, music, trademarks, do you have control
•Think editorially
•Act Local, Think Global

Distributing and Selling Your Work
•Festivals
•YouTube and Vimeo Pro
•Video on Demand
•VHX, distrify, iTunes
•CreateSpace/Amazon, DVD, Streaming
•Gumroad.com

CreateSpace/Amazon
•Amazon Instant Video Streaming
•DVD Print-On-Demand
•Amazon Sales Platform, Global, Accepted

Gumroad.com
•Video-Streaming and Download
•Download, Any Kind of Electronic File
•Physical Products
•Various Selling Options, Pay What You Want, Bundles, Discount Coupons, Analytics, Customer Mailing List
•YouTube Connection

REPURPOSE YOUR CONTENT
Make it Once, Sell it Many Times
•Different Formats, DVD, Streaming, Download
•Different Platforms, YouTube, Vimeo, Amazon, DVD collections, Gumroad, VHX
•Different Presentations, Video, PowerPoint, Audio, Text, Podcast
•Different Markets, Education, Libraries, Cable, Grassroots

Products
•Transcribe and Create Books, Physical, Kindle
•Audio, Podcast
•Webinar, Google

Published in: Marketing
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How to Market, Sell and Re-Purpose your Video Content

  1. 1. How to Market, Sell and Repurpose Your Videos Presentation by Bruce Jones At Bill Gentile’sVideo Journalism Workshop • Washington DC
  2. 2. You have made your video, now what?
  3. 3. Marketing Your Videos Purpose for Making Videos •  Tell Stories •  Promote a Cause, Organization, Product •  BuildYour Presence in the Market •  AdvanceYour Career •  Make Money
  4. 4. Marketing Your Videos Start By Building Your Platform •  Email List •  Social Media Followers •  People Who BuyYour Products or •  People Who Come toYour Events •  FaceBook Groups, Linkedin Groups •  Be WhereYour Audience Is
  5. 5. Marketing Your Videos How to Market Your Video, Web Based •  YouTube andVimeo •  Social Media, FaceBook,Vine,Twitter, KickStarter, Instagram •  Mailing List •  Websites/Blogs, a Web Based Home •  Events •  Act Local,Think Global
  6. 6. Marketing Your Videos 10 Tips for Marketing Your Videos 1.  Set up aVideo Blog/Website •  Blogging Page, updates, news, content •  About Page •  Info Page, includes aTrailer •  Media Page •  Email Sign up •  BUY NOW
  7. 7. Marketing Your Videos 10 Tips for Marketing Your Videos 2.  Build a Mailing List, Opt-in Form, Lead Magnet 3.  Library of Promotional Content, Images, Bios, and Descriptions 4.  Social Media Presence, Facebook, Pinterest, G+,Twitter, Instagram,Vine, Linkedin
  8. 8. Marketing Your Videos From Social Media to Customer Social Media Engage Facebook,Twitter Pinterest Website Following Use a Lead Magnet to Attract Subscribers Email List Sell Stuff Books Courses Videos Consulting
  9. 9. Marketing Your Videos 10 Tips for Marketing Your Videos 5.  Setup aYouTube Channel and Produce aVideo Intro Trailer, OptimizeYourVideos for Search Title, Description, Live http Link, Keyword, Calls to Action 6.  Produce a Press Release, Connect with the Media
  10. 10. Setting Up a YouTube Video
  11. 11. Title Live Http Link Good Description up to 5,000 Characters 3 Key Areas
  12. 12. Popular Social Media Buttons Embed Code for Sharing YouTube is a Social Media Platform
  13. 13. Marketing Your Videos 10 Tips for Marketing Your Videos 7.  RewriteYour Bios,AddYour Projects toYour Email Signature 8.  Send Out Mailings toYour List 9.  Add a Picture fromYourVideos toYour Business Card 10.  ContactYour Local Media, Newspapers, Organizations
  14. 14. Selling Your Content Selling Your Work •  When making content think about how you could be selling it •  Know your rights and who owns your content

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