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Pr On The Web


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Pr On The Web

  1. 1. PR on the Web Transparency, Security and Consumer Savvy
  2. 2. Transparency <ul><li>Always provide authorship of web content </li></ul><ul><ul><li>Avoid fake blogs (‘Flogs’) like Wal-Mart and Sony </li></ul></ul><ul><li>One effective strategy: </li></ul><ul><ul><li>Corporate Blogging </li></ul></ul><ul><ul><ul><li>Ex. CEO bloggers like Jonathan Schwartz of Sun Microsystems </li></ul></ul></ul><ul><li>Transparency helps build mutually beneficial relationships with publics </li></ul>
  3. 3. Security <ul><li>Transparency and openness on the internet has one glaring fault: </li></ul><ul><ul><li>Might put private consumer data in the public sphere </li></ul></ul><ul><li>With the many examples of companies accidentally posting consumer data (AOL, Excite), many consumers remain skeptical of interacting with digital marketing campaigns </li></ul>
  4. 4. Savvy <ul><li>With so many ways or reaching consumers, PR practitioners must be smart and innovative when using the internet </li></ul><ul><ul><li>Keep up on current internet video and user-generated content before launching campaigns </li></ul></ul><ul><li>Be ready for backlash or negative content </li></ul><ul><ul><li>Ex. Chevrolet and Malibu Rum </li></ul></ul>