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How to fund your documentary like a startup

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It's difficult to fund independent documentaries, especially if they are online, interactive and playing with new formats. But another way to approach it is to think like a startup, and consider investors, new business models etc. This is a presentation I did at iDocs in 2015.

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How to fund your documentary like a startup

  1. 1. FINANCING YOUR INTERACTIVE DOUCMENTARY OR : HOW TO THINK LIKE A STARTUP
  2. 2. AGENDA 1. Hello 2. Investor funding 3. Crowd funding 4. A business model
  3. 3. HELLO
  4. 4. 2004: MAGNUM IN MOTION
  5. 5. 2004: MAGNUM IN MOTION
  6. 6. 2009: STORYPLANET
  7. 7. 2009: STORYPLANET
  8. 8. INTERFACES THAT MAKE US THINK… …INSTEAD OF CREATE 2012: BLIND SPOT
  9. 9. INTERFACES THAT SPEAK TO OUR BRAINS…INSTEAD OF OUR HEARTS 2012: BLIND SPOT
  10. 10. SQUEEZING OLD PARADIGMS ONTO NEW DEVICES AND PLATFORMS 2012: BLIND SPOT
  11. 11. BLINDSPOT DEMO
  12. 12. INVESTOR FUNDING
  13. 13. AN INVESTOR IS NOT JUST AN INVESTOR BUSINESS ANGELS VENTURE FUNDS INCUBATORS
  14. 14. THE BUSINESS ANGEL •INDIVIDUALS •MOSTLY IN THE US •INVEST IN PEOPLE •EARLY STAGE INVESTMENT •FOCUSED ON FUTURE •CHECK: ANGELLIST.COM
  15. 15. THE INCUBATOR •IF YOU ARE A INEXPERIENCED •A GATEWAY TO INVESTORS •EXPENSIVE MONEY •USUALLY RELOCATION •EARLY STAGE INVESTMENT •CHECK: MATTER, Y-COMBINATOR, DISNEY ACCELERATOR
  16. 16. THE VENTURE FUND •BIGGER MONEY, BIGGER DEAL •INVESTS IN SCALABILITY •EXTREMELY FOCUSED ON NUMBERS •LATER STAGE INVESTMENTS
  17. 17. BUILDING A PITCH DECK 1. ELEVATOR PITCH 2. THE PROBLEM 3. THE SOLUTION 4. MARKET SIZE 5. BUSINESS MODEL 6. PROPRIETARY TECH 7. COMPETITION 8. MARKETING PLAN 9. TEAM 10. MONEY
  18. 18. PROTOTYPES •HYPOTHESISE AND TEST •BOOK: LEAN STARTUP •TOOLS: KEYNOTE, HYPE
  19. 19. METRICS • ACQUISITION: USERS COME FROM WHERE? • ACTIVATION: GETTING USERS STARTED • RETENTION: GETTING USERS TO COME BACK • REFERRAL: GETTING USERS TO SPRED THE WORD • REVENUE: GETTING USES TO SPEND MONEY
  20. 20. DAVE MCCLURE: STARTUP METRICS FOR PIRATES
  21. 21. CROWD FUNDING
  22. 22. • CONSTANT ENGAGEMENT • SHOW A HUMAN FACE • GET VIRALITY • GET PRESS • HELPS IF YOUR FAMOUS • REMEMBER METRICS • REMEMBER LAUNCH EARLY
  23. 23. FACILITATING - MADEON
  24. 24. TRIBE LEADER - GOTYE
  25. 25. YOUR FRIEND: LARRY TOWELL
  26. 26. DIARY: OH LAND
  27. 27. ANOTHER WAY: BE A BIG FISH IN A SMALL POND
  28. 28. SPECIALISED CROWD FUNDING SEED & SPARK SLATED
  29. 29. LOCAL CROWN FUNDING FUNDED BY ME CROWDFUNDING.NL
  30. 30. A BUSINESS MODEL
  31. 31. • PAY FOR PRODUCT • IN-APP PURCHASE • FREEMIUM • SUBSCRIPTION • DERIVATIVE PRODUCTS • ADVERTISING • A MIX OF ONE OR MORE
  32. 32. VIA PAN AM: KADIR VAN LOHUIZEN
  33. 33. EVERYDAY AFRICA: PETER DICAMPO
  34. 34. PAPER
  35. 35. THANK YOU! B@BLINDSPOTAPP.COM @MYRTHU

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