BJARKE: A NEW MEDIA EXPERIENCE
FACT BASED STORIESTiming: Right time at the right placeAccessibility: Online, PDA, phone, RSS etc..Quantity: As much infor...
COMMODITY = EVERYONE CAN CREATE = RED OCEAN
EXPERIENCE BASED STORIESReflective: Creates perspective and gives backgroundPersonal: Contains voice and mission a storyte...
“Mainstream media say they can’t make money oncontent because of the internet culture....Well, weare making plenty of mone...
RARITY = FEW CAN CREATE = BLUE OCEAN
MUSIC: THE VINYL EXPERIENCE
STORYPLANET: THE ENGINE BEHIND
From information to experiences
From information to experiences
From information to experiences
From information to experiences
From information to experiences
From information to experiences
From information to experiences
From information to experiences
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From information to experiences

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The traditional media industry is still mainly focused on distributing information, facts and plain news to the public. But in a world where everyone with a smartphone can do that this is no longer a sustainable business model, nor a good way to serve the public. Instead they should be focusing on creating exclusive experiences.

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From information to experiences

  1. 1. BJARKE: A NEW MEDIA EXPERIENCE
  2. 2. FACT BASED STORIESTiming: Right time at the right placeAccessibility: Online, PDA, phone, RSS etc..Quantity: As much information as possible
  3. 3. COMMODITY = EVERYONE CAN CREATE = RED OCEAN
  4. 4. EXPERIENCE BASED STORIESReflective: Creates perspective and gives backgroundPersonal: Contains voice and mission a storytellerQuality: Content carefully produced and edited
  5. 5. “Mainstream media say they can’t make money oncontent because of the internet culture....Well, weare making plenty of money on both online and print.So maybe it is just because they don’t have a goodenough product” Tyler Brule, founder of Monocle Magazine
  6. 6. RARITY = FEW CAN CREATE = BLUE OCEAN
  7. 7. MUSIC: THE VINYL EXPERIENCE
  8. 8. STORYPLANET: THE ENGINE BEHIND

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