Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trade Shows

644 views

Published on

  • Be the first to comment

  • Be the first to like this

Trade Shows

  1. 1. Powered by BizTradeShows http://www.biztradeshows.com/ Trade Shows
  2. 2. Trade Shows Increase In Sales Public Relations Market Research Promotion
  3. 3. 4 P's to Exhibiting Practice <ul><li>Planning – lays the foundation for exhibiting. </li></ul><ul><li>Promotion – communicates consistent message. </li></ul><ul><li>People - focuses on the team represent you at the event. </li></ul><ul><li>Productivity - includes after-show follow-up. </li></ul>Powered by BizTradeShows http://www.biztradeshows.com/
  4. 4. 3 Basic Principles <ul><li>Know what results you want. </li></ul><ul><li>Set measurable goals. </li></ul><ul><li>Plan your strategy. </li></ul>Powered by BizTradeShows http://www.biztradeshows.com/
  5. 5. Trade Show Planning Blueprint <ul><li>Understand where exhibitions fit into your overall Corporate Marketing Strategy. </li></ul><ul><li>Explore why you are exhibiting? </li></ul><ul><li>What does you company want to exhibit? </li></ul><ul><li>Who is your target audience? </li></ul><ul><li>What is your exhibiting budget? </li></ul>Powered by BizTradeShows http://www.biztradeshows.com/
  6. 6. What do you want to achieve? <ul><li>Generate new leads </li></ul><ul><li>Write orders </li></ul><ul><li>Increase visibility and brand awareness </li></ul><ul><li>To showcase new products/services </li></ul><ul><li>Provide target audience/customer education </li></ul><ul><li>Recruit dealers or distributors </li></ul><ul><li>Conduct market research </li></ul><ul><li>Strengthen existing relationships </li></ul>Powered by BizTradeShows http://www.biztradeshows.com/
  7. 7. Be a SMART Goal Setter <ul><li>Whatever your exhibiting goals are, they need to be written down. Always follow the SMART principle: </li></ul><ul><li>S - Specific </li></ul><ul><li>M - Measurable. </li></ul><ul><li>A - Attainable. </li></ul><ul><li>R - Realistic. </li></ul><ul><li>T - Time frame </li></ul>Powered by BizTradeShows http://www.biztradeshows.com/
  8. 8. Understand Attendee's Goals… <ul><ul><li>Six Common Reasons Attendees Go to Shows: </li></ul></ul><ul><ul><li>1.See new products and services </li></ul></ul><ul><ul><li>2.Research specific information </li></ul></ul><ul><ul><li>3.Buy products and services </li></ul></ul><ul><ul><li>4.Network with industry peers </li></ul></ul><ul><ul><li>5.Attend educational workshops </li></ul></ul><ul><ul><li>6.Keep abreast of industry trends </li></ul></ul>Powered by BizTradeShows http://www.biztradeshows.com/
  9. 9. Choosing the Right Show <ul><ul><li>1. How well does the exhibition fit your company’s marketing needs? </li></ul></ul><ul><ul><li>2. How convenient are the exhibition dates? </li></ul></ul><ul><ul><li>3. What other events are scheduled on those dates? </li></ul></ul><ul><ul><li>4. How convenient is the exhibition location? </li></ul></ul><ul><ul><li>5. What percentage of attendees fall into your company’s target market? </li></ul></ul><ul><ul><li>6. What percentage of attendees come from company’s major service areas? </li></ul></ul><ul><ul><li>7. What does show management do to promote the show? </li></ul></ul><ul><ul><li>8. What is the exhibition’s past success rate? </li></ul></ul><ul><ul><li>9. Which of your company’s competitors also exhibit at this exhibition? </li></ul></ul><ul><ul><li>10. What return on investment can your company expect from the exhibition? </li></ul></ul>
  10. 10. After the Show <ul><li>Measure Results </li></ul><ul><li>Publish a summary report after each event </li></ul><ul><li>List the goals achieved </li></ul><ul><li>List challenges faced </li></ul><ul><li>Staff presentation </li></ul><ul><li>Booth presentations </li></ul><ul><li>Brand presentation </li></ul><ul><li>Improvements/suggestions for future trade events </li></ul>Powered by BizTradeShows http://www.biztradeshows.com/

×