IN THIS SUMMARY
Even though vulnerability is key to building deep and lasting relationships, it is not usually associated with success in business. Professionals who understand the true value of vulnerability, however, are better equipped to build strong, lasting relationships with clients. In Getting Naked, Patrick Lencioni explains why vulnerability is a critical characteristic of service providers, and he demonstrates how embracing vulnerability can reward them with unprecedented levels of client loyalty. Vulnerability allows for a level of service that is rare, thereby giving service providers the opportunity for a tangible competitive advantage.