Bizwatch Search Analytics Reports 2009


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Bizwatch Search Analytics Report Samples - 2009

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Bizwatch Search Analytics Reports 2009

  1. 1. An Introduction to Bizwatch ™ A Search Marketing Analytics Platform Organic, Paid, & Web Analytics One Console Over 60 Reports Bizwatch Bizresearch 614-846-7560
  2. 2. Why Consider Bizwatch? <ul><li>Search Marketing Managers: </li></ul><ul><ul><li>Wish you could just hide first week of the month? </li></ul></ul><ul><ul><li>Do you have to log into different consoles for organic, paid search, keyword research, competitor intelligence, & web analytics? </li></ul></ul><ul><ul><li>How many hours do you spend on reporting? </li></ul></ul><ul><li>Want to spend less time on reporting, and more time on strategy & implementation? </li></ul><ul><li>Need help determining where to focus your efforts in terms of SEO, paid search and analytics? </li></ul>Bizwatch 2.0 Bizresearch 614-846-7560 I’m just going to hide here until reporting week is over
  3. 3. What Makes Bizwatch Different? <ul><li>Make it easier to get to keyword conversion data </li></ul><ul><li>Tracks organic, paid search & web analytics </li></ul><ul><li>Includes keyword research, competitive intelligence </li></ul><ul><li>Track Adwords conversions? Google Analytics in place? No additional code installation required. </li></ul><ul><li>Includes 1 hour webinar to discuss your data with expert, certified practitioners in group forum </li></ul><ul><li>Affordable </li></ul>Bizwatch 2.0 Bizresearch 614-846-7560
  4. 4. Knowledge Management <ul><li>Who is in charge of monthly reports? </li></ul><ul><li>Do you export data each month from the consoles to create custom reports in Excel & Powerpoint? </li></ul><ul><li>When employees/vendors change; who manages the knowledge learning curve? </li></ul><ul><li>Wish it was easier to manage? </li></ul>Bizwatch 2.0 Bizresearch 614-846-7560 Another 20 people to train on these new tools – and some of these folks don’t even know Excel
  5. 5. What Makes Bizwatch Different? <ul><li>Doesn’t overwhelm with unnecessary data </li></ul><ul><li>Focus on key metrics </li></ul><ul><ul><li>Which keywords convert </li></ul></ul><ul><ul><li>Trends (one or more years) </li></ul></ul><ul><ul><li>Organic versus paid </li></ul></ul><ul><ul><li>Combines 4 data warehouses for deeper analysis </li></ul></ul><ul><ul><li>Includes tables & graphs on one page </li></ul></ul><ul><ul><li>Export to PDF </li></ul></ul>Bizwatch 2.0 Bizresearch 614-846-7560
  6. 6. <ul><li>Search analytics doesn’t have to be this difficult – with Bizwatch - data is simplified, trended, charted and easier to analyze </li></ul>Bizwatch 2.0 Bizresearch 614-846-7560 You look like you’ve lost your head, Percy. They say I need to have 15 charts by tomorrow’s executive meeting
  7. 7. Slide Guide <ul><li>Skip to Organic Reports? </li></ul><ul><ul><li>Slides 8-15 </li></ul></ul><ul><li>SEO Competitor Reports? </li></ul><ul><ul><li>Slides 16-18 </li></ul></ul><ul><li>Paid Search Reports? </li></ul><ul><ul><li>Slides 19-27 </li></ul></ul><ul><li>Web Analytics Reports </li></ul><ul><ul><li>Slides 28-35 </li></ul></ul><ul><li>Pricing Packages </li></ul><ul><ul><li>Slides 36-40 </li></ul></ul>
  8. 8. Organic Reports 10 Reports Currently Available Rankings, Trends, Charts, Export to PDF Features Keyword Research, Competitor Analysis & More
  9. 9. Executive Ranking Reports Bizwatch Bizresearch 614-846-7560 Benefits: Advanced Sort Features Advanced Filters
  10. 10. Trend Reports & Graphs at KW Level by Search Engine Bizwatch Bizresearch 614-846-7560 Benefits: See a keyword improve, quickly note its improvement over time, with table & graph
  11. 11. Identify Ranking Trend Declines Bizwatch 2.0 Bizresearch 614-846-7560 Benefit: Numbers Often Overwhelm Users Quickly Visualize Decline
  12. 12. Advanced Sort – Positive Rankings Bizwatch 2.0 Bizresearch 614-846-7560 Benefit: Quickly Show Top Rankings
  13. 13. Top Ten Rankings & Filters Bizwatch Bizresearch 614-846-7560 Benefit: Quick Top Ten Ranking Report Advanced Filters Choose by Date and/or SE and/or KW
  14. 14. Improvements & Drops Report Bizwatch 2.0 Bizresearch 614-846-7560 Benefits: Filter search engine, keyword(s), date range and sort ascending, descending order
  15. 15. Identify KWs for Improvement Bizwatch 2.0 Bizresearch 614-846-7560 Benefit: Filter, Sort, Date Range – Quickly Determine Where Work Is Needed
  16. 16. <ul><li>Bizwatch Monitors 50 Target Keyword Phrases </li></ul><ul><li>How Does Your Site Rank Compared with the Competition? </li></ul><ul><li>Compares SEO Rankings of Top Five Ranked Competitors </li></ul>Who’s Watching Your Back?
  17. 17. Who Are My Organic Competitors? Bizwatch Bizresearch 614-846-7560 Benefit: Great for SEO Analysts – Determine URL structure & which pages rank
  18. 18. Competitive Market Share Graphs Bizwatch Bizresearch 614-846-7560 Benefit: Graphs Show Number of Top Five Competitor Rankings - & Where You Fit In
  19. 19. Paid Search Reports Over 35 Reports Trends, Charts, Export to PDF Red Alerts – Underperforming Campaigns Bid Management Filters Bizwatch Bizresearch 614-846-7560
  20. 20. Traditional Google Adwords Data Bizwatch Bizresearch 614-846-7560 Challenge: Have to Export Raw Data, Import into CSV, Format, Graph, Trend
  21. 21. Export 1 Year of Google KPIs into Bizwatch Bizwatch Bizresearch 614-846-7560 Benefit: Using API, data warehouses one year of data, enables trending
  22. 22. What Needs Your URGENT Attention? Bizwatch 2.0 Bizresearch 614-846-7560
  23. 23. Campaign & Ad Group Monthly KPI Red Alerts Bizwatch Bizresearch 614-846-7560 You Set Your Own Filters: Default Settings: <2% CTR <2% CVR >$50 Cost Per Conversion >3.0 Avg Pos. All 4 = a Red Alert
  24. 24. Obtain Ad Group Trend Analysis Bizwatch Bizresearch 614-846-7560 Benefit: At times, we need to visually prove a campaign is not profitable. Case Study One Core Campaign – Proven Not Profitable – Lowered Cost per Conversions; Increased Conversion Rate Red Alerts in one client just saved $2300 in first month of using Bizwatch; increased Paid Search leads 17%
  25. 25. Focus Work On Improving KPIs Bizwatch 2.0 Bizresearch 614-846-7560 Benefit: Focus on terms that didn”t profitably convert – within 2 weeks of work cut budget without sacrificing overall campaign total leads. Got out of “the red” within 2 weeks Also spent half the time on campaign management
  26. 26. Decrease Campaign Management Costs <ul><ul><li>Less time to pull, review, and report on data </li></ul></ul><ul><ul><li>Escape the ‘ reporting hell syndrome’ </li></ul></ul><ul><ul><li>Focus on strategy and improvement rather than on data mining and reporting </li></ul></ul><ul><ul><li>Improve time management </li></ul></ul>Bizwatch Bizresearch 614-846-7560
  27. 27. Monthly Reporting Becomes a Breeze <ul><li>Easily monitor trends for 13 months or more </li></ul><ul><li>Custom date ranges or pre-set date range filters </li></ul><ul><li>Tables, graphs, PDFs </li></ul><ul><li>Presentations are easier, looks professional </li></ul><ul><li>All we need to do is invite your Google Client ID from [email_address] (Master Client Center) </li></ul><ul><li>Takes 1 business day to set up </li></ul>Bizwatch 2.0 Bizresearch 614-846-7560
  28. 28. Web Analytics Reports Using Google Analytics – Taking it One Step Further Bizwatch 2.0 Bizresearch 614-846-7560
  29. 29. <ul><li>Results are what matters in the form of leads & sales </li></ul>Do Your Keywords Convert? Bizwatch 2.0 Bizresearch 614-846-7560
  30. 30. Top Converting Keywords <ul><li>Keywords by </li></ul><ul><ul><li>Goals, Visits, Conversion Rate </li></ul></ul><ul><ul><li>Numerous Filters </li></ul></ul><ul><ul><li>Ability to Trend </li></ul></ul><ul><ul><li>Conversions Organic vs Paid </li></ul></ul><ul><ul><li>Exclude Brand Names </li></ul></ul><ul><ul><li>Create KW buckets </li></ul></ul><ul><ul><li>Export to PDF </li></ul></ul><ul><ul><li>Easy Snippets for Presos </li></ul></ul>Bizwatch 2.0 Bizresearch 614-846-7560
  31. 31. <ul><li>Bizwatch makes it easier to focus on the most important criteria – increasing leads; cutting costs; knowing keywords that convert </li></ul>Search marketing newbies wonder why the goods haven’t arrived yet Bizwatch 2.0 Bizresearch 614-846-7560
  32. 32. One Table: Determine Organic vs Paid Search KWs That Send Best Conversions/Leads/Sales Bizwatch 2.0 Bizresearch 614-846-7560 Benefit: Filter keyword(s), KPIs; sort ascending/descending any column heading Determine which keywords send best organic or PPC leads Saves hours doing this in MS Excel, exports, master spreadsheets
  33. 33. Traditional Metrics Available, Only Better <ul><li>For the CEO who wants a YOY traffic KPI report </li></ul><ul><ul><li>Trended traffic – all KPIs for one year or more </li></ul></ul><ul><ul><li>Table & Charts </li></ul></ul><ul><ul><li>Export to PDF </li></ul></ul><ul><ul><li>Snippet available for Powerpoint Preso </li></ul></ul><ul><ul><li>Time Savings? One Day </li></ul></ul>Bizwatch 2.0 Bizresearch 614-846-7560
  34. 34. Monthly Traffic Trend Reports are Instantaneous Bizwatch Bizresearch 614-846-7560 Benefit: Quickly Trend a Year of Traffic KPIs – No more exporting, graphing, charting time wasted
  35. 35. Track Google Goal Conversion Trends Bizwatch Bizresearch 614-846-7560 Benefit: Track Google Analytics Goals Trends – Note Increases; Easily Demonstrate Improvements
  36. 36. Bizwatch Pricing <ul><li>All inclusive version for organic, paid, and site analytics </li></ul><ul><ul><ul><ul><li>$595 per month </li></ul></ul></ul></ul><ul><ul><ul><ul><li>One-time setup fee of $595 (goals & conversions verified) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Monthly one hour advisory webinar included </li></ul></ul></ul></ul><ul><ul><ul><ul><li>May volunteer your data to be reviewed if desired during webinar </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Opportunity to ask Search Marketing Expert (not a sales person) about your search analytics KPIs and how to improve them </li></ul></ul></ul></ul>Bizwatch Bizresearch 614-846-7560
  37. 37. <ul><li>Pricing Available Separate Or All-Inclusive </li></ul><ul><li>Organic, Paid Search, Web Analytics </li></ul>So What if We Want to Come Along Too? Bizwatch 2.0 Bizresearch 614-846-7560
  38. 38. Bizwatch Paid Analytics <ul><li>Paid analytics version only </li></ul><ul><ul><ul><ul><li>$295 per month </li></ul></ul></ul></ul><ul><ul><ul><ul><li>One-time setup fee of $195 to verify conversions are tracking accurately </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Monthly one hour advisory webinar is $25 per participant </li></ul></ul></ul></ul>Bizwatch Bizresearch 614-846-7560
  39. 39. Bizwatch Organic Analytics <ul><li>Organic analytics only </li></ul><ul><ul><ul><ul><li>$195 per month </li></ul></ul></ul></ul><ul><ul><ul><ul><li>One-time setup fee of $195 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Monthly one hour advisory webinar is $25 per participant </li></ul></ul></ul></ul>Bizwatch Bizresearch 614-846-7560
  40. 40. Bizwatch Site Analytics <ul><li>Site analytics only </li></ul><ul><ul><ul><ul><li>$195 per month </li></ul></ul></ul></ul><ul><ul><ul><ul><li>One-time setup fee of $195 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Monthly one hour advisory webinar is $25 per participant </li></ul></ul></ul></ul>Bizwatch Bizresearch 614-846-7560
  41. 41. Contact Bizwatch Bizresearch 614-846-7560 Laura Thieme [email_address] 614-846-7560 Or order online with Google Checkout