Tbg digital facebook cpc's all markets week beg 110411[7]

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TBG Digital report on Facebook ad prices

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Tbg digital facebook cpc's all markets week beg 110411[7]

  1. 1. Facebook CPC Trends - UK Market Min Max Start £0.73 £1.00 Gender Female End £0.43 £0.64 Age 18+ % Diff -41% -36% Min Max Start £0.70 £0.88 Gender Male End £0.43 £0.68 Age 18+ % Diff -39% -23%
  2. 2. Facebook CPC Trends - European MarketGermany Min Max Country Germany Start $0.85 $1.30 Gender Female End $0.58 $0.89 Age 18+ % Diff -32% -32% Min Max Start $0.87 $1.31 Country Germany Gender Male End $0.64 $1.01 Age 18+ % Diff -26% -23%
  3. 3. Netherlands Min Max Country Netherlands Start $1.04 $1.53 Gender Female End $0.72 $1.09 Age 18+ % Diff -31% -29% Min Max Country Netherlands Start $0.70 $1.10 Gender Male End $0.42 $0.68 Age 18+ % Diff -40% -38%
  4. 4. France Min Max Country France Start $0.90 $1.32 Gender Female End $0.73 $1.17 Age 18+ % Diff -19% -11% Min Max Country France Start $0.74 $1.15 Gender Male End $0.44 $0.70 Age 18+ % Diff -41% -39%
  5. 5. Spain Min Max Country Spain Start $0.70 $1.05 Gender Female End $0.44 $0.68 Age 18+ % Diff -37% -35% Min Max Country Spain Start $0.62 $0.99 Gender Male End $0.45 $0.72 Age 18+ % Diff -27% -27%
  6. 6. Facebook CPC Trends - US Market Min Max Country US Start $1.28 $1.88 Gender Male End $0.93 $1.49 Age 18+ % Diff -27% -21% Min Max Country US Start $1.29 $2.00 Gender Female End $0.84 $1.39 Age 18+ % Diff -35% -31%

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