10 easy ways to get free publicity for your small business


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Learn how to get free publicity for your small business

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  • 10 easy ways to get free publicity for your small business

    2. 2. Richard BransonDonald Trump
    3. 3. Benefits of Publicity• Increased sales• Instant credibility• Helps build interest in your business• Helps ensure people recognize your name• It’s great because it is free or nearly free• Helps establish you and your business as an authority• Helps build traffic to your website
    4. 4. The Media Needs You• Position yourself as an expert• Tie your business to current issues• Write articles for trade publications• Comment regularly by writing to the media• Participate at conferences• Blog and write a book
    5. 5. What’s Your Story?• You need an interesting story – How did you start your business? – Why did you start your business? – What makes it special and unique? – What makes it interesting
    7. 7. News Angle• Your news must: – Be new, unusual, sensational – Affect many people and be of public interest• It must make interesting reading, viewing, and/or listening• It must be innovative, creative, beneficial, funny or extraordinary
    8. 8. 10 Ways to Get Free Publicity1. Do a customer service survey and ask some controversial questions2. Create top 10 lists – Top 10 fashion trends for 20103. Develop an annual community award4. Piggyback on a great story in the media5. Write a story about some surprising facts about your industry6. Write a rags to riches story about yourself7. Sponsor a local community service project8. Disprove a well known myth9. Write a story about being the first10. Do some interesting research and publish the findings
    9. 9. How to Write a Press Release• Write “For Immediate Release” or J EAN - P AU L, D E LORI A & DE LO R I A 12345 Main Street Any City, Province V5H 4H9 Phone 123-456-7890 Fax 123-456-7890 appropriate date on the top of the page Press Release Contact: John Stephens FOR IMMEDIATE RELEASE Phone: 123-456-7890 9 AM EDT, September 23, 1998• At the top of the release HOW TO CUSTOMIZE THIS PRESS RELEASE TO OPTIMIZE THE GRAY SHADING for your printer, click on the text area, and choose Borders and Shading from the Format menu. Select – Include a contact name a new shade or pattern, and choose OK. TO CUSTOMIZE THIS TEMPLATE: Insert your company information in place of the sample text, and change the header on page 2 (for multi-page stories). – Phone & cell number Choose File Save As. Choose Document Template in the Save File as Type: box. To create a new document, choose File New to re-open your customized template as a document. TO DELETE A TEXTBOX, click on the border (the handles should – Email address become highlighted), and press Delete. -End- – Website address
    10. 10. • Keep it to 1 page or less• Write it like a journalist would write it• Develop a great short headline – 5 ways to avoid investment mistakes – 4 skills every entrepreneur should have – 10 things you should know before buying a home – 6 things you should ask your contractor – How to sell your home in 30 days guaranteed
    11. 11. How to Write a Press Release• The 1st paragraph must summarize the news story and include the who, what, where, when, and why• Thereafter write 3 or 4 paragraphs to explain in more detail• Include quotes from an "expert.“ This could be you
    12. 12. How to Write a Press Release • Include statistics from a reliable source • Add a picture • Check spelling, dates, and details carefully • Keep it simple, write short sentences and avoid jargon
    13. 13. Target the Media• Identify magazines, newspapers, TV, blogs your customers read/watch• Choose media you would like to get into – Start off with local media• Target journalists that write about your industry
    14. 14. Build a Database Contacts • Check newspaper websites for media contacts • Collect names of editors, reporters, and columnists • TV and radio: collect numbers for news desks and program directors • Keep your list updated
    15. 15. Lastdetail.ca
    16. 16. • You can send a release via: – Fax – Email – Mail• Ask the journalist what they would prefer 19
    17. 17. Follow Up • Use the telephone to follow up • Ask if the release has been received and if there is any interest in it • Ask if they would like to clarify anything • Ask if they require or would like to take photographs • Encourage the reporter to contact you if they need anything
    18. 18. Follow Up Interview• Be well prepared• Have some statistics• Use examples that people can relate to• Set a time when you won’t be disturbed• Keep your answers simple, easy to understand, and to the point• Relax and be yourself
    19. 19. Get featured on the Bizlaunch blog. Email: heather@bizlaunch.com
    20. 20. The Interview • Remember nothing is off the record • Don’t bad mouth your competitors • Reporters are well trained to ask the right questions • Ask the reporter what angle they want and if they’re writing an article of interest to a specific target market
    21. 21. Make Friends With the Media• Develop relationships with people• Get back to reporters as soon as possible• Help them out when you can• If they like you they’ll regularly contact you
    22. 22. Radio Interviews• Send them a list of questions• Relax and speak slowly and clearly• Ensure you’re in a quiet place• Repeat listeners questions if live
    23. 23. Television • Send them a list of questions • Relax and speak slowly and clearly • Don’t look at the camera • Dress appropriately
    24. 24. Once you’ve got publicity and you’re famous• Put it on your website• Include a link on your blog• Share it with clients• Put it in your resume
    25. 25. Join Our CommunityBlog.Bizlaunch.comfacebook.com/bizlaunchtwitter.com/bizlaunchEmail: andrew@bizlaunch.com
    26. 26. To register for the next webinar visit: www.bizlaunch.com