Tom Peters at Great Lakes Broadcasting Conference

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At Lansing, Michigan on March 14th, 07

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Tom Peters at Great Lakes Broadcasting Conference

  1. 1. NEW ZEALAND 2007
  2. 2. Ho hum: 2+ weeks in New Zealand … Pfizer Ford Gap Chrysler Yahoo microsoft wal*mart ??? ???
  3. 3. “ It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change .” —Charles Darwin
  4. 4. Tom Peters’ X25* EXCELLENCE. ALWAYS. Great Lakes Broadcasting Conference Lansing/0314.2007 * In Search of Excellence 1982-2007
  5. 5. Slides at … tompeters.com* *Also see “LONG”
  6. 6. EXCELL- ENCE????
  7. 7. “ I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious : Buy a very large one and just wait .” —Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics
  8. 8. EXCELLENCE. CIRCA 1982.
  9. 9. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonom y and Entre p reneurshi p 4. Productivity Through Peo p le 5. Hands On , Value-Driven 6. Stick to the Knitting 7. Sim p le Form, Lean Staff 8. Simultaneous Loose-Tight Properties”
  10. 10. EXCELLENCE. ASPIRATION.
  11. 11. “ Why in the world did you go to S iberia ?”
  12. 12. S y non y ms Purity Transcendence Virtue Elegance Majesty Anton y ms Mediocrity
  13. 13. The Peters Princi p les : Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow.
  14. 14. EXCELLENCE. INNOVATE. OR. DIE.
  15. 15. We become who we hang out with 1
  16. 16. Measure “Strangeness”/Portfolio Quality Staff Consultants Vendors Out-sourcing Partners (#, Quality) Innovation Alliance Partners Customers Competitors (who we “benchmark” against) Strategic Initiatives Product Portfolio (LineEx v. Leap) IS/IT Projects HQ Location Lunch Mates Language Board
  17. 17. “ Normal” = “o for 800”
  18. 18. “ The Bottleneck Is at the Top of the Bottle” “Where are you likely to find people with the least diversity of experience, the largest investment in the past, and the greatest reverence for industry dogma: At the to p!” — Gary Hamel/ Harvard Business Review
  19. 19. “ Diverse groups of problem solvers—groups of people with diverse tools—consistently outperformed groups of the best and the brightest. If I formed two groups, one random (and therefore diverse) and one consisting of the best individual performers, the first group almost always did better. … Diversity trumped ability .” —Scott Page, The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies Diversity
  20. 20. We become who we hang out with 2
  21. 21. Whacky Wiki World Wow
  22. 22. Wikinomics: How Mass Collaboration Changes Everything — Don Tapscott & Anthony Williams
  23. 23. Wikinomics WikiWorld Weapons of Mass collaboration CrowdSourcing smart mobs Linux Human genomw project InnoCentive YouTube Second Life Wikipedia Myspace
  24. 24. “ The Billion-man Research Team: Companies offering work to online communities are reaping the benefits of ‘crowdsourcing.’” —Headline, FT , 0110.07
  25. 25. try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. it. Try it. Try it. try it. Try it. Screw it up. Try it. Try it. Try it.
  26. 26. do things.
  27. 27. “ We have a ‘strategic plan.’ It’s called doing things .” — Herb Kelleher
  28. 28. drill.
  29. 29. “ This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells . You may think you’re finding it when you’re drawing maps and studying logs, but you have to drill.” Source: The Hunters , by John Masters, Canadian O & G wildcatter
  30. 30. try things.
  31. 31. “ We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype version # 5 . By the time our rivals are ready with wires and screws, we are on version # 10 . It gets back to planning versus acting : We act from day one ; others plan how to plan — for months .” —Bloomberg by Bloomberg
  32. 32. Screw. things. Up.
  33. 33. “ FAIL, FAIL AGAIN. FAIL BETTER.” —Samuel Beckett
  34. 34. “ Fail . Forward. Fast.” High Tech CEO, Pennsylvania
  35. 35. Sam’s Secret #1!
  36. 36. “ Reward excellent failures. Punish mediocre successes.” Phil Daniels, Sydney exec
  37. 37. try. Miss. try.
  38. 38. READY. FIRE! AIM. Ross Perot (vs “ Aim! Aim! Aim!” /EDS vs GM/1985)
  39. 39. No try. No deal.
  40. 40. “ You miss 100 % of the shots you never take.” —Wayne Gretzky
  41. 41. EXCELLENCE. 4/40.
  42. 42. 4/40
  43. 43. De-cent-ral-iz- a-tion!
  44. 44. “ If it feels painful and scary—that’s real delegation.” —Caspian Woods, small biz owner
  45. 45. “ Best practice” = ZERO Standard Deviation
  46. 46. Ex-e- cu-tion!
  47. 47. “ Execution is the j ob of the business leader .” —Larry Bossidy & Ram Charan/ Execution: The Discipline of Getting Things Done
  48. 48. “ Costco figured out the big , simple things and executed with total fanaticism .” —Charles Munger, Berkshire Hathaway
  49. 49. Ac-count-a-bil-ity!
  50. 50. “ GE has set a standard of candor. … There is no puffery. … There isn’t an ounce of denial in the place .” —Kevin Sharer, CEO Amgen, on the “GE mystique” (Fortune)
  51. 51. 6:15A.M.
  52. 52. DECENTRALIZATION. EXECUTION. ACCOUTABILITY. 6 :15A.M.
  53. 53. EXCELLENCE. VALUE ADDED. UP THE LADDER.
  54. 54. EXCELLENCE. VALUE-ADDED LADDER I. SOLVE IT.
  55. 55. $55B
  56. 56. Up, Up, Up, Up the Value-added Ladder.
  57. 57. The Value-added Ladder/ OPPORTUNITY-SEEKING Gamechanging Solutions Services Goods Raw Materials
  58. 58. EXCELLENCE. VALUE-ADDED LADDER II. EXPERIENCE IT.
  59. 59. “ Experiences are as distinct from services as services are from goods.” —Joe Pine & Jim Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage
  60. 60. Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-Based Leadership
  61. 61. Up, Up, Up, Up the Value-added Ladder.
  62. 62. The Value-added Ladder/ MEMORABLE CONNECTION Spellbinding Experiences Gamechanging Solutions Services Goods Raw Materials
  63. 63. EXCELLENCE. DRAMATIC. DIFFERENCE. DOABLE.
  64. 64. “ The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and s imilar quality.” —Kjell Nordstr ö m and Jonas Ridderstr å le, Funky Business
  65. 65. This is not a “ mature category.”
  66. 66. This is an “ un distinguished category.”
  67. 67. $798
  68. 68. 7X. 730A-800P. F12A . * * ’93-’03/10 yr annual return: CB: 29%; WM: 17%; HD: 16%. Mkt Cap: 48% p.a.
  69. 69.
  70. 70. Jim’s Group Jim Penman/“Empire Builders”/ MT / Jan/Feb 2006/Australia
  71. 71. EXCELLENCE. NO EXCUSES.
  72. 72. WallopWal*Mart16* *Or: Why it’s so ABSURDLY EASY to BEAT a GIANT Company
  73. 73. The “Small Guys” Guide: Wallop Wal*Mart16 * Niche-aimed. (Never, ever “all things for all people,” a “mini-Wal*Mart.) * Never attack the monsters head on! (Instead steal niche business and lukewarm customers.) * “ Dramaticall y Different ” (La Difference ... within our community, our industry regionally, etc … is as obvious as the end of one’s nose!) (THIS IS WHERE MOST MIDGETS COME UP SHORT.) * Compete on value/experience/intimacy, not price. (You ain’t gonna beat the behemoths on cost-price in 9.99 out of 10 cases.) * Emotional bond with Clients, Vendors. (BEAT THE BIGGIES ON EMOTION/CONNECTION!!)
  74. 74. The “Small Gu y s” Guide: Wallop Wal*Mart16 * Hands-on, emotional leadership. (“We are a great & cool & intimate & joyful & dramatically different team working to transform our Clients lives via Consistently Incredible Experiences!”) * A community star! (“Sell” local-ness per se. Sell the hell out of it!) * An incredible experience, from the first to last moment—and then in the follow-up! (“These guys are cool! They ‘get’ me! They love me!”) * DESIGN DRIVEN! (“Design” is a premier weapon-in-pursuit-of-the sublime for small-ish enterprises, including the professional services.)
  75. 75. The “Small Gu y s” Guide: Wallop Wal*Mart16 * Employer of choice. (A very cool, well-paid place to work/learning and growth experience in at least the short term … marked by notably progressive policies.) (THIS IS EMINENTLY DO-ABLE!!) * Sophisticated use of information technology . (Small-“ish” is no excuse for “small aims”/execution in IS/IT!) * Web-power! (The Web can make very small very big … if the product-service is super-cool and one purposefully masters buzz/viral marketing.) * Innovative! (Must keep renewing and expanding and revising and re-imagining “the promise” to employees, the customer, the community.)
  76. 76. The “Small Gu y s” Guide: Wallop Wal*Mart16 * Brand-Lovemark* (*Kevin Roberts) Maniacs ! (“Branding” is not just for big folks with big budgets. And modest size is actually a Big Advantage in becoming a local-regional-niche “lovemark.”) * Focus on women-as-clients. (Most don’t. How stupid.) * Excellence! (A small player … per me … has no right or reason to exist unless they are in Relentless Pursuit of Excellence. One earns the right—one damn day and client experience at a time!—to beat the Big Guys in your chosen niche!)
  77. 77. Small Giants: Companies That Choose To Be Great Instead Of Big —by Bo Burlingham
  78. 78. EXCELLENCE. VALUE-ADDED LADDER III. DREAM IT.
  79. 79. Furniture vs. Dreams “We do not sell ‘furniture’ at Domain. We sell dreams . This is accomplished by addressing the half-formed needs in our customers’ heads. By uncovering these needs, we, in essence, fill in the blanks. We convert ‘needs’ into ‘dreams.’ Sales are the inevitable result .” — Judy George, Domain Home Fashions
  80. 80. The Value-added Ladder/ EMOTION Dreams Come True Spellbinding Experiences Gamechanging Solutions Services Goods Raw Materials
  81. 81. EXCELLENCE. VALUE-ADDED LADDER III. ALL YOU NEED IS LOVE.
  82. 82. “ Brands have run out of juice. They’re dead .” —Kevin Roberts/Saatchi & Saatchi
  83. 83. Kevin Roberts: Lovemarks !
  84. 88. Tattoo Brand : What % of users would tattoo the brand name on their body?
  85. 89. To p 10 “Tattoo Brands”* Harley .… 18.9% Disney .... 14.8 Coke …. 7.7 Google .... 6.6 Pepsi .... 6.1 Rolex …. 5.6 Nike …. 4.6 Adidas …. 3.1 Absolut …. 2.6 Nintendo …. 1.5 * BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound , Martin Lindstrom
  86. 90. Up, Up, Up, Up the Value-added Ladder.
  87. 91. The Value-added Ladder/ ECSTASY Lovemark Dreams Come True Spellbinding Experiences Services Goods Raw Materials
  88. 92. women. BOOMERS. GEEZERS.
  89. 93. women. BOOMERS. GEEZERS.
  90. 94. “ Forget China , India and the Internet : Economic Growth Is Driven by Women .” —Headline, Economist , April 15, 2006, Leader, page 14
  91. 95. Women’s Trifecta+ * Buy * Wealth * Lead + ECLIPSE OF MALES (Old/Retire; Young/Poorly educated)
  92. 96. “ Women are the majority market” —Fara Warner/ The Power of the Purse
  93. 97. “ Women don’t buy brands. They join them .” EVEolution
  94. 98. Selling to men: The TRANSACTION Model Selling to Women: The RELATIONAL Model Source: Selling to Men, Selling to Women , Jeffery Tobias Halter
  95. 99. 10 UNASSAILABLE REASONS WOMEN RULE Women make [all] the financial decisions. Women control [all] the wealth. Women [substantially] outlive men. Women start most of the new businesses. Women’s work force participation rates have soared worldwide. Women are closing in on “same pay for same job.” Women are penetrating senior ranks rapidly [even if the pace is slow for the corner office per se]. Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness & value-added imperatives. Women are better salespersons than men. Women buy [almost] everything—commercial as well as consumer goods. So what exactly is … the point of men ?
  96. 100. “ AS LEADERS, WOMEN RULE : New Studies find that female managers outshine their male counterparts in almost every measure” TITLE/ Special Report/ BusinessWeek
  97. 101. New (4 of 7) Value-added “Ladder”: Plays to Women’s Inherent Strengths! Lovemark/ F Dreams Come True/ F Spellbinding Experiences/ F Gamechanging Solutions/ F Services/ F Goods/ M Raw Materials/ M
  98. 102. women. BOOMERS. GEEZERS.
  99. 103. !!!!!!!!!!!!!!!!! “ People turning 50 today have more than half of their adult life ahead of them.” —Bill Novelli, 50+: Igniting a Revolution to Reinvent America
  100. 104. Average # of cars purchased per household, “lifetime”: 13 Average # of cars bought per household after the “head of household” reaches age 50: 7 Source: Marti Barletta, PrimeTime Women
  101. 105. 44-65 : “New Customer Majority” * *45% larger than 18-43; 60% larger by 2010 Source: Ageless Marketing , David Wolfe & Robert Snyder
  102. 106. Boomers’-Geezers’-Womens’ Trifecta+ *Buy/ all *Wealth/ all *time left/ lots *Eclipse of males/ retire - die
  103. 107. “ Little Stuff” (plus): The True “Basics” Tom Peters/03.14.2007
  104. 108. Thank You!
  105. 109. F L O W E R P O W E R
  106. 110. “ Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart.” —Henry Clay
  107. 111. The … Jim Jeffords oversight!
  108. 112. The Manager’s Book of Decencies: How Small gestures Build Great Companies. —Steve Harrison, Adecco Servant Leadership —Robert Greenleaf One: The Art and Practice of Conscious Leadership —Lance Secretan, founder of Manpower, Inc.
  109. 113. “ Leaders ‘ SERVE ’ people. Period.” —Anon.
  110. 114. Servant Leadership /Robert Greenleaf 1. Do those served grow as persons? 2. Do they, while being served, become healthier wiser, freer, more autonomous, more likely themselves to become servants?
  111. 115. “ Be kind, for everyone you meet is fighting a great battle.” —Philo of Alexandria
  112. 116. THE PROBLEM IS RARELY THE PROBLEM.
  113. 117. THE PROBLEM IS RARELY/NEVER THE PROBLEM. THE RESPONSE TO THE PROBLEM INVARIABLY ENDS UP BEING THE REAL PROBLEM . * *RMN, M Stewart, WJC, “Scooter” Libby
  114. 118. OFTEN AS NOT/MORE OFTEN THAN NOT THE UNDERLYING PROBLEM IS NOT MUCH OF A PROBLEM.
  115. 119. PERCEPTION IS ALL THERE IS. PERIOD .* *From Whole Foods to IBM to the corner deli
  116. 120. Relationships (of all varieties) : THERE ONCE WAS A TIME WHEN A THREE - MINUTE PHONE CALL WOULD HAVE AVOIDED SETTING OFF THE DOWNWARD SPIRAL THAT RESULTED IN A COMPLETE RUPTURE.
  117. 121. “ WHY NOT JUST TELL THE TRUTH?” —Raymond Carver
  118. 122. POWER WORDS! “ I’m sorry.”
  119. 123. RESPECT
  120. 124. “ It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president. He was seriously interested in who you were and what you had to say .” Sara Lawrence-Lightfoot, Respect
  121. 125. “ The deepest human need is the need to be appreciated.” William James
  122. 126. “ Don’t belittle!” —OD Consultant
  123. 127. “ Ph.D. in leadership. Short course: Make a short list of all things done to you that you abhorred. Don’t do them to others. Ever. Make another list of things done to you that you loved. Do them to others. Always.” — Dee Hock
  124. 128. THE ONE THING YOU NEED TO KNOW (Marcus Buckingham)
  125. 129. “ No matter what the situation, [the great manager’s] first response is always to think about the individual concerned and how things can be arranged to help that individual experience success.” —Marcus Buckingham, The One Thing You Need to Know
  126. 130. “ The key difference between checkers and chess is that in checkers the pieces all move the same way, whereas in chess all the pieces move differently. … Discover what is unique about each person and capitalize on it .” —Marcus Buckingham, The One Thing You Need to Know
  127. 131. “ The mediocre manager believes that most things are learnable and therefore that the essence of management is to identify ach person’s weaker areas and eradicate them. The great manager believes the opposite. He believes that the most influential qualities of a person are innate and therefore that the essence of management is to deploy these innate qualities as effectively as possible and so drive performance .” —Marcus Buckingham, The One Thing You Need to Know
  128. 132. “ The one thin g you need to know about sustained individual success: Discover what you don’t like doing and stop doing it.” —Marcus Buckingham, The One Thing You Need to Know
  129. 133. SWEET SPOT: SEEKING THE DIS COMFORT ZONE.
  130. 134. “ Do one thing every day that scares you.” —Eleanor Roosevelt
  131. 135. “ Every time we come to a comfort zone, we will find a way out.” “No Cloning.” “‘Reinvent the brand’ with each new show.” “A typical day at the office for me begins by asking, ‘ What is impossible that I am going to do today ?’” —Daniel Lamarre, president, Cirque du Soleil
  132. 136. EXCELLENCE. BEDROCK. TALENT.
  133. 137. Hire ver y good people!
  134. 138. “ We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia-Pacific … changed 20 of his 40 box plant managers to put more talented, higher paid managers in charge. He increased profitability from $ 25 million to $ 80 million in 2 years.” —Ed Michaels, War for Talent
  135. 139. SO YOU’RE A “PEOPLE PERSON”? PROVE IT .
  136. 140. “ The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.” —Warren Bennis & Patricia Ward Biederman, Organizing Genius
  137. 141. PARC’s Bob Taylor: “Connoisseur of Talent”
  138. 142. SO YOU’RE A “PEOPLE PERSON”? PROVE IT .
  139. 143. A review of Jack and Suzy Welch’s Winning claims there are but two key differentiators that set GE “culture” apart from the herd: First : Separating financial forecasting and performance measurement. Performance measurement based, as it usually is, on budgeting leads to an epidemic of gaming the system. GE’s performance measurement is divorced from budgeting—and instead reflects how you do relative to your past performance and relative to competitors’ performance; i.e., it’s about how you actually do in the context of what happened in the real world, not as compared to a gamed-abstract plan developed last year. Second : Putting HR on a par with finance and marketing.
  140. 144. SO YOU’RE A “PEOPLE PERSON”? PROVE IT .
  141. 145. < CAPEX > People!
  142. 146. Brand = Talent.
  143. 147. EXCELLENCE. BEDROCK. LEADERSHIP. 9Ps.
  144. 148. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  145. 149. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  146. 150. “ People want to be part of something larger than themselves . They want to be part of something they’re really proud of, that they’ll fight for , sacrifice for , trust .” — Howard Schultz, Starbucks ( IBD /09.05)
  147. 151. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  148. 152. “ Nothing is so contagious as enthusiasm.” —Samuel Taylor Coleridge
  149. 153. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  150. 154. “ The role of the Director is to create a space where the actors and actresses can become more than they’ve ever been before, more than they’ve dreamed of being .” —Robert Altman, Oscar acceptance speech
  151. 155. “ In the end, management doesn’t change culture. Management invites the workforce itself to change the culture.” —Lou Gerstner
  152. 156. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  153. 157. 25
  154. 158. MBWA * *5,000 miles for a 5-minute face-to -face meeting (courtesy super- agent Mark McCormick)
  155. 159. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  156. 160. “ The First step in a ‘dramatic’ ‘organizational change program’ is obvious— dramatic personal change !” —RG
  157. 161. “ You must be the change you wish to see in the world.” Gandhi
  158. 162. “ A man without a smiling face must not open a shop.” —Chinese Proverb
  159. 163. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  160. 164. Relentless : “One of my superstitions had always been when I started to go anywhere or to do anything, not to turn back , or stop, until the thing intended was accomplished.” —Grant
  161. 165. “ Success seems to be largely a matter of hanging on after others have let go.” —William Feather, author
  162. 166. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  163. 167. “ Leaders ‘ do ’ people. Period.” —Anon.
  164. 168. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  165. 169. Kevin Roberts’ Credo 1 . Ready. Fire! Aim. 2. If it ain’t broke ... Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow ... or get out of the way! 7. Spread confusion. 8. Ditch your office. 9. Read odd stuff. 10. Avoid moderation !
  166. 170. &quot; The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man.” —GB Shaw, Man and Superman: The Revolutionists' Handbook.
  167. 171. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  168. 172. On NELSON: “[other] admirals more frightened of losing than anxious to win”
  169. 173. The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo
  170. 174. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
  171. 175. “ Excellence can be obtained if you: ... care more than others think is wise; ... risk more than others think is safe; ... dream more than others think is practical; ... expect more than others think is possible.” Source: Anon. (Posted @ tompeters.com by K.Sriram, November 27, 2006 1:17 AM)
  172. 176. &quot;Life is not a journey to the grave with the intention of arriving safely in one pretty and well preserved piece, but to skid across the line broadside, thoroughly used up, worn out, leaking oil, shouting ‘ GERONIMO!’ ” — Bill McKenna, professional motorcycle racer ( Cycle magazine 02.1982)
  173. 177. Ger- on -i-mo !

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