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01

  1. 1. Kingfisher School of Business and Finance
  2. 2.  Communication Purposes  Communication Process  Communication Context  Genres of Communication  Communication Barriers  Communication Ethics
  3. 3.  Provide factual information  Inform readers about or provide information  Clarify and condense information  State precise responsibilities  Persuade and make recommendations
  4. 4.  Listening 45%  Reading 16%  Speaking 30%  Writing 9%
  5. 5.  Sender has an idea  Sender encodes the idea  Sender transmits the message  Receiver gets the message  Receiver decodes the message  Receiver sends feedback
  6. 6.  Purpose  Audience  Medium  Genre/Conventions  Technologies
  7. 7.  Nonverbal ◦ Less structured, harder to classify ◦ More spontaneous, less control  Verbal ◦ More structured, easier to study ◦ Conscious purpose, more control
  8. 8.  Written Communication  Oral Communication  Mixed Communication
  9. 9.  Letters  Memos  Email  Reports/White Papers  Web sites  Promotional Materials  Other written documents
  10. 10.  Meetings  Conference calls  Phone calls  Presentations  Video or audio recordings  Other forms of oral communication
  11. 11.  Web sites  PowerPoint presentations (spoken and written communication)  Performance reviews
  12. 12.  Official structure ◦ Formal chain of command ◦ Up, down, across formal power lines  The grapevine ◦ Informal networking ◦ Unofficial lines of power
  13. 13.  Formal contacts ◦ Marketing ◦ Public relations  Informal contacts ◦ Employees ◦ Managers
  14. 14.  Perception and language  Restrictive environments  Distractions  Deceptive tactics  Information overload
  15. 15.  Adopt audience-centered approach  Foster open communication climate  Commit to ethical communication  Create lean, efficient messages
  16. 16.  Understand biases  Consider education  Factor in age  Recognize status  Acknowledge style
  17. 17.  Recognize ethical choices  Make ethical choices  Motivate ethical choices
  18. 18. The majority of the slides for this presentation were taken from Prentice Hall’s Business Communication Today (2003) PowerPoint presentation.

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