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Build Your Online Book Marketing Plan: Simple Strategies to Increase Website Traffic, Build Buzz and Sell More Books


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Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares strategies that nonfiction authors can use to develop a marketing plan focused on building an audience online.

You will learn how to:

• Build an effective book marketing plan—you will begin creating yours during this session!
• Identify and attract your ideal audience online
• Leverage blogging to increase site traffic and sales
• Conduct interviews with internet media sources
• Use articles, podcasts, videos, and content marketing tactics to boost traffic
• Expand revenues with information products
• Utilize Facebook, Twitter, LinkedIn, Google+, and Pinterest—all without a big time commitment (really!)

With so much competition in the publishing field, it is critical that publishers and authors build a marketing plan that works. Whether you already have one, two or twenty books to your credit or you are just getting started; a plan that includes effective internet marketing strategies can have a dramatic impact on your publishing success.

Published in: Marketing, Business, Technology
  • Excellent, insightful and very useful slide presentation - thanks Stephanie!
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Build Your Online Book Marketing Plan: Simple Strategies to Increase Website Traffic, Build Buzz and Sell More Books

  1. 1. Build Your ONLINE Book Marketing Plan Simple Strategies to Increase Website Traffic, Build Buzz and Sell More Books Stephanie Chandler @bizauthor
  2. 2. What Do You Want to Be Known For? Claim Your NICHE and Step on to the Virtual Stage 1. Define Your Target Audience 2. Identify Their Wants/Needs 3. Establish Your Authority 4. Become a Resource 5. Choose Your Business Model GOAL = SERVE
  3. 3. Small Biz Author/Speaker/Consultant for IT Business Owners
  4. 4. Melinda Emerson @SmallBizLady
  5. 5. Patrick Schwerdtfeger Social Media Victories
  6. 6. Kemble Scott Fiction Writer
  7. 7. J.A. Konrath Thrillers and Publishing? Straddling Two Niches
  8. 8. Gretchen Rubin Come On Get Happy!
  9. 9. How the Search Engines Work And Why it Matters 17 Billion Searches Per Month: = 66.9% Microsoft Sites (Bing, MSN) = 17.9% Yahoo = 11.4% Ask = 2.6% AOL = 1.3% Source:, Sept. 2013
  10. 10. Search Engine Optimization (SEO) Increase Your Chances of Getting Found Keywords/Key Phrases • Page Title • Description • Header • Repeated on Page • Page URL • Images
  11. 11. SEO Best Practices Small Changes Make a Big Difference • • • • • • Keyword Concentration Relevant Incoming Links Anchored Links Minimal Use of Flash Frequent Updates Content is King
  12. 12. The Power of Blogging Your Secret Weapon • Great SEO • Build Your Audience • Media Potential • Content from Customers, Peers, Employees
  13. 13. The Big Secret: Content Showcase Your Expertise • • • • • • • • Articles/Blog Posts Product Reviews Industry News How-to Tips Case Studies Interviews with Executives Editorial Commentary Enlist Peers, Clients, Employees *Your Site and Other Sites
  14. 14. Podcasts, Teleseminars, Webinars Expand Your Reach • Single events, series or conferences • Be a guest on other people’s programs • Host your own • Promote via social media • Archive on your site • Distribute via iTunes
  15. 15. Video Potential to Go Viral • Generate traffic • Attract target audience • Establish expertise • Add interest to your website • Inexpensive to produce
  16. 16. Information Products Give Away or Sell for Profit • • • • • • • Books Ebooks Special Reports Whitepapers Tips Sheets Workbooks Training Programs
  17. 17. Grow Your Audience Tap into the Power of Community • Community is vital • Find your target audience • Figure out where they spend their time • Engage in existing communities • Start your own – – – – LinkedIn Groups Ning Yahoo Groups
  18. 18. Email Marketing It’s Not Dead! • • • • Permission to market! Build your list Give incentive Options: – – – – Constant Contact iContact Mail Chimp Aweber
  19. 19. Corporate Sponsors They Need You • • • • • • • • • Speaking Spokesperson Blogging Site Ads Give-Aways Webinars Twitter Chats Event Sponsorship Books in Bulk
  20. 20. Social Media Why it Matters • Build brand awareness • Engage past clients • Attract new clients and readers • Immediate impact • Create community • Viral marketing
  21. 21. Facebook Strategy Engage Your Audience • Build a Business Page • Share Blog Content, Tips, Articles, Links, Videos, Photos • Ask Questions • Participate Daily • Cross-Promote on Your Site, E-mail Marketing, Ads, etc. • Promoted Posts and Ads
  22. 22. LinkedIn Strategy Find Professional Connections • • • • • • • Add Keywords Import Contacts Find Groups Get Introduced Ask for Endorsements Locate Key Contacts Invest in LinkedIn Mail
  23. 23. Pinterest Strategy Visual Network • Pin Your Blog Posts • Pin Blog Posts by Others • Share Resources • Be Interesting • Always Remember Your Target Audience
  24. 24. Google+ Strategy Link Juice Here • Share Blog Posts, Interesting Content • Use the +1 Button • Add People to Your Circles • Interact With Others
  25. 25. Twitter Strategy Microblogging in 140 Characters or Less • Follow Those You Want Following You • Share Links to Blog Posts, Resources, Industry News • Retweet Often • Post Often: 5+ Times Per Day • Repeat Your Tweets
  26. 26. Steps to Success Commit a Little Time Each Day • Define Your Target Audience • Leverage Community • Become a Resource • Optimize Your Site • Blog Often • Add Content: Videos, Podcasts, Webinars • Distribute Information: Ebooks, Books, Reports • Join Social Media
  27. 27. Thank YOU I Appreciate Your Time! Questions? Twitter: @bizauthor