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Build Your Online Book Marketing Plan - 2018

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Before self-publishing her first book, Stephanie Chandler decided to build an audience online. The success of that effort led to corporate sponsorships, major media coverage, product sales, and a variety of other opportunities. In this content-rich presentation, she shares strategies that authors can use to develop a marketing plan focused on building an audience online.

You will learn how to:

• Identify and attract your ideal audience online
• Optimize your website—your most important marketing tool
• Leverage blogging to increase site traffic and generate book sales
• Use the most effective content marketing strategies available
• Build a loyal base of mailing list subscribers
• Get booked as a guest on podcasts and internet radio shows
• Launch your own podcast or show
• Produce and promote videos, webinars, and teleseminars
• Utilize Facebook, Twitter, LinkedIn, and Pinterest—all without a big time commitment (really!)

With so much competition in the publishing field, it is critical that authors build a marketing plan that works. Whether you already have one, two or twenty books to your credit or you are just getting started; a plan that includes effective internet marketing strategies can have a dramatic impact on your publishing success.

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Build Your Online Book Marketing Plan - 2018

  1. 1. BUILD YOUR ONLINE BOOK MARKETING PLAN Stephanie Chandler @NonfictionAssoc @Steph__Chandler
  2. 2. Hello! 2
  3. 3. Store Cats 3
  4. 4. Authority Publishing 4
  5. 5. Nonfiction Writers Conference 5
  6. 6. Nonfiction Authors Association ◈ Weekly teleseminars ◈ Homework ◈ Exclusive templates, checklists, worksheets ◈ Partner discounts: IngramSpark, Office Depot, ProfNet + ◈ Private Facebook & LinkedIn Groups 6
  7. 7. Stephanie Chandler 7
  8. 8. ENOUGH ABOUT THAT... Ready to get started? 8
  9. 9. What do you want to be known for? 1. Define your target audience (claim your niche) 2. Identify their wants & needs 3. Become a resources 4. Establish your AUTHORity 5. Cultivate Your Community 9
  10. 10. Become an Influencer ◈ Book deals ◈ Book sales ◈ Corporate sponsors ◈ Ad revenue ◈ Speaking gigs Authority = Influence 10
  11. 11. MEET THESE INFLUENCERS Real-world success stories… 11
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  20. 20. 20 Former space shuttle engineer for NASA
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  23. 23. Author Site vs. News Site 23
  24. 24. Author Site vs. News Site 24
  25. 25. Author Site vs. News Site 25
  26. 26. Website Pages ◈ Home ◈ Book ◈ About ◈ Media ◈ Contact ◈ Speaker ◈ Services/Shop 26
  27. 27. Website Elements ◈ Mailing list sign-up ◈ Social links ◈ Social sharing ◈ Analytics ◈ Pro photos ◈ Free chapter/ lead magnet 27
  28. 28. Search Engine Optimization (SEO) Key phrase: ◈ Page title ◈ Description ◈ Header ◈ Repeated on Page ◈ Page URL ◈ Images 28
  29. 29. Blogging: Your Secret Weapon ◈ Great SEO ◈ Build Your Audience ◈ Attract Readers ◈ Media Potential ◈ Written Content ◈ Video Content ◈ Podcasts 29
  30. 30. You Don’t Have to Do it All Yourself • Articles/Blog Posts • Product Reviews • Industry News • How-to Tips • Case Studies • Interviews with Readers, Peers • Editorial Commentary 30
  31. 31. Leverage Other Blogs and Sites ◈ Industry blogs ◈ News sites ◈ Guest posts ◈ Author interviews ◈ Book give-aways ◈ Book reviews 31
  32. 32. Book Reviews – High Priority ◈ Amazon Reviewers ◈ Book Review Targeter (software) ◈ NetGalley ◈ Industry Bloggers ◈ Email Subscribers ◈ Online Groups ◈ Friends, Peers ◈ Book Awards ◈ 50+ Review Sources: http://bit.ly/bookreview sources 32
  33. 33. Webinars, Teleseminars, Online Events ◈ Single events, series or conferences ◈ Guest on other’s programs ◈ Host your own ◈ Promote via social media ◈ Archive on your site 33
  34. 34. Podcasting – Hot Opportunity ◈ Apple Carplay in most makes of new cars ◈ Microphones: Audio Technica ATR2100, Heil Sound PR40, ◈ Distribute to iTunes: LibSyn.com 34
  35. 35. Video: YouTube, Facebook Live 35
  36. 36. Find and Engage Your Tribe ◈ Online groups: Facebook, LinkedIn, Yahoo ◈ Meetup.com ◈ Trade associations 36
  37. 37. Professional Speaking – Free or Paid ◈ Trade associations ◈ Chambers of commerce ◈ Schools & colleges ◈ Service organizations ◈ Corporations ◈ Webinars 37
  38. 38. Email Marketing – As Powerful as Ever ◈ Permission to market! ◈ Cultivate loyalty ◈ Give incentive ◈ Options: ◆ Constant Contact ◆ Mail Chimp ◆ Aweber 38
  39. 39. Social Media – Define Your Goals ◈ Build awareness ◈ Engage past readers ◈ Attract new readers ◈ Cultivate community ◈ Viral marketing ◈ Build mailing list ◈ Drive website traffic 39
  40. 40. Social Media Content Strategy ◈ Blog posts ◈ Memes ◈ Quick tips ◈ Branded photos ◈ Infographics ◈ News from outside sources ◈ Questions ◈ Freebies 40
  41. 41. Facebook Power Strategy #1 41
  42. 42. Facebook Power Strategy #2 42
  43. 43. Facebook Power Strategy #3 43
  44. 44. Plan Your Book Launch ◈ Sales copy + pitch (benefits) ◈ Landing page ◈ Purchase options ◈ Tweets/social posts ◈ Email strategy ◈ Incentives for purchase ◈ Launch party? ◈ One day vs. multi- day launch ◈ Platform helps! 44
  45. 45. Plant Your Garden, Three Seeds Per Day 45
  46. 46. Thank You! Questions? NonfictionAuthorsAssociation.com NonfictionWritersConference.com @NonfictionAssoc @Steph__Chandler (double underscore) facebook.com/nonfictionauthorsassociation 46

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