Booked Up: How to Write, Publish and Promote a Book to Grow Your Business


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In a study conducted by Rain Today on the business impact of writing a book, a whopping 97% of the
200 authors surveyed reported that publishing a book affected their business either positively or
extremely positively. Better than any business card or brochure, a book establishes authority in your
field, elevates your credibility, impresses clients, attracts media attention, and opens doors to new
In this information-packed presentation, you will learn how to:

♦ Incorporate book publishing into your overall content marketing strategy
♦ Leverage books to attract new clients
♦ Develop viral campaigns with bloggers and social media
♦ Make an impact at trade shows and events
♦ Attract a wide variety of media opportunities
♦ Develop a book concept that captures audience interest
♦ Differentiate between traditional and self-publishing options and decide which is best for you
♦ Deliver and promote ebooks to the growing market of digital book readers

Also included are powerful, real-world examples of how books have been used by companies of all sizes
to generate buzz and gain new customers. Publishing a book can set your business apart from the
competition and become an important part of your content marketing strategy. Don’t miss this chance to
capitalize on this influential marketing opportunity.

Published in: Business, Education
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  • 200 business book authors surveyed
  • Booked Up: How to Write, Publish and Promote a Book to Grow Your Business

    1. 1. Booked Up! How to Write, Publish and Promote a Book to Grow Your Business Stephanie Chandler
    2. 2. What Do These People Have in Common? (Aside from Their Big Paychecks?!)
    3. 3. Survey by <ul><li>Publishing a book… </li></ul><ul><li>100% = generated more publicity </li></ul><ul><li>97% = affected their business either positively or extremely positively </li></ul><ul><li>75% = strong or very strong influence in booking more speaking engagements </li></ul><ul><li>63% = strong or very strong influence in generating new clients </li></ul><ul><li>53% = strong or very strong influence in charging higher fees for services </li></ul>200 Business Book Authors Surveyed
    4. 4. Reasons to Publish <ul><li>Establish Authority </li></ul><ul><li>Increased Credibility </li></ul><ul><li>Competitive Edge </li></ul><ul><li>Generate Referrals </li></ul><ul><li>Capture Hard-to-Reach Contacts </li></ul><ul><li>Attract Media Attention </li></ul><ul><li>Charge Higher Rates </li></ul><ul><li>Stand Out at Trade Shows </li></ul><ul><li>Ideal Marketing Asset </li></ul><ul><li>Leverage Online Visibility </li></ul><ul><li>Create Opportunities (Speaking, Blogging, etc.) </li></ul>Expand Your Opportunities
    5. 5. Revenue Opportunities for Authors <ul><li>Consulting/Coaching </li></ul><ul><li>Training Program </li></ul><ul><li>Companion Workbook </li></ul><ul><li>Membership Program </li></ul><ul><li>Certification Program </li></ul><ul><li>Paid Speaking </li></ul><ul><li>Related Info Products </li></ul><ul><li>Host Your Own Events </li></ul><ul><li>Bulk Sales </li></ul><ul><li>Corporate Sponsorship </li></ul>The Real Money is in the Business Model
    6. 6. How to Write a Book <ul><li>Choose a Topic </li></ul><ul><li>Study Competition </li></ul><ul><li>Identify Target Audience </li></ul><ul><li>Develop Outline </li></ul><ul><li>Start Writing </li></ul><ul><li>Goal = 1000 Words Per Day </li></ul>It Might Be Easier Than You Think!
    7. 7. How to Write a Book <ul><li>Book Coach </li></ul><ul><li>Ghostwriter </li></ul><ul><li>Audio Transcription </li></ul><ul><li>Co-Author(s) </li></ul><ul><li>Existing Content </li></ul><ul><li>Anthology </li></ul>Even if You Hate to Write
    8. 8. Traditional vs. Self-Publishing <ul><li>Traditional PROs </li></ul><ul><li>Credibility </li></ul><ul><li>Major Distribution </li></ul><ul><li>Exposure </li></ul><ul><li>Traditional CONs </li></ul><ul><li>Low Royalties </li></ul><ul><li>Loss of Control </li></ul><ul><li>Hard to Get a Deal </li></ul>Know Your Options <ul><li>Self-Pub PROs </li></ul><ul><li>More $ Per Book </li></ul><ul><li>Maintain Control </li></ul><ul><li>Distribution Online </li></ul><ul><li>Self-Pub CONs </li></ul><ul><li>Initial Investment </li></ul><ul><li>Limited Distribution </li></ul><ul><li>Can Be Tedious </li></ul>
    9. 9. Traditional Publishing <ul><li>Need a “Platform” </li></ul><ul><li>Agent or Publisher Direct </li></ul><ul><li>Query Letter </li></ul><ul><li>Proposal + 2 Sample Chapters (non-fiction) </li></ul><ul><li>Time to Market = 1 Year </li></ul><ul><li>Royalties After Earning Back Advance </li></ul>What it Takes to Get a Book Deal
    10. 10. Self-Publishing <ul><li>Need: ISBN, bar code, professional editing, interior design, cover design, quotes from printers, distribution set-up to Amazon, Ingram +, ebook formatting… </li></ul><ul><li>Custom Publishing Makes it Easier </li></ul><ul><li>Beware of Bad Deals </li></ul>Lots of Details
    11. 11. Ebooks <ul><li>Kindle ebooks outselling ALL books on Amazon </li></ul><ul><li>Distribution costs just pennies </li></ul><ul><li>Resources: </li></ul><ul><ul><li>Amazon DTP </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>Don’t Miss Out on This Growing Market
    12. 12. Book Marketing Plan <ul><li>Website with Blog </li></ul><ul><li>PR Campaigns </li></ul><ul><li>Social Media </li></ul><ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Teleseminars, Webinars, Podcasts </li></ul><ul><li>Book Reviews </li></ul>No Matter Who Publishes Your Book, Marketing is Key
    13. 13. Steps to Success <ul><li>Define Your Target Audience </li></ul><ul><li>Research Competition </li></ul><ul><li>Create an Outline </li></ul><ul><li>Get it Written </li></ul><ul><li>Choose Your Publishing Route </li></ul><ul><li>Decide on a Revenue Model </li></ul><ul><li>Create a Marketing Plan </li></ul><ul><li>Implement Ongoing Promotion Efforts </li></ul>Commit a Little Time Each Day
    14. 14. <ul><li>Questions? </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Twitter: @ bizauthor </li></ul><ul><li>877-800-1097 </li></ul>Thank You I Appreciate Your Time!