Reaching latinos online meetup lopez 2012_

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Reaching latinos online meetup lopez 2012_

  1. 1. Chronicling Latinos’ diverse experience in a changing America 1615 L Street, NW, Suite 700 Washington, DC 20036 202-419-3600(main) 202-419-3608(fax) www.pewhispanic.org
  2. 2. Changing U.S. Demographics
  3. 3. U.S. Hispanic Population Four Decades of Growth In millions 50.5 35.3 22.4 14.6 1980 1990 2000 2010Source: U.S. Census Bureau.
  4. 4. U.S. Population by Race & Nativity: 2010 Fastest Growth By Hispanics and Asians Other, Total U.S. Population 9.299, 3% — 309 million Hispanic 50.5 million 16% Black* 38 million 12% White* 197 million Asian* 64% 14 million 5%Source: 2010 U.S. Census.
  5. 5. Ethnic Composition of Latinos, 2010 Mexican - 31.8 63.0%Puerto Rican - 4.6 9.2% Cuban - 1.8 3.5% Salvadoran - 1.6 3.3% Dominican - 1.4 2.8% Guatemalan - 1.0 2.1% Colombian - 0.9 1.8% Other 14.3%Source: 2010 U.S. Census
  6. 6. Latinos and Identity
  7. 7. Which Term Do You Use Most Often to Describe Yourself? Hispanic/ Familys Latino country of 24% origin American 51% 21%Source: 2011 National Survey of Latinos
  8. 8. Mixed Views about Identity (%) “Hispanic” versus “Latino” Preference No Preference Hispanic Latino 51 33 14 Views on a Shared Hispanic Culture U.S. Hispanics have many different cultures U.S. Hispanics share a common culture 69 29 Racial Identification among Latinos Some other race Hispanic/Latino (Vol.) White Black/Other 26 25 36 10 Do You Think of Yourself as a Typical American? Typical American Very different from typical American 47 47Source: 2011 National Survey of Latinos
  9. 9. Which Term Do You Use Most Often to Describe Yourself? (%) Familys country of origin Hispanic or Latino American All Hispanics 51 24 21 Hispanics by generation First 62 28 8 Second 43 18 35 Third and higher 28 21 48Source: 2011 National Survey of Latinos
  10. 10. Which Term Do You Use Most Often to Describe Yourself?(%) Country of origin Hispanic/Latino American Spanish dominant 63 30 4 Foreign born 62 28 8 Less than high school 57 30 10 High school graduate 54 25 18 Mexican origin 52 26 19 Bilingual 51 24 21 All Hispanics 51 24 21 Not Mexican origin 50 22 24 Some college or more 46 19 33 Second generation 43 18 35 Native born 37 19 40 English dominant 33 16 48 Third and higher generation 28 21 48Source: 2011 National Survey of Latinos
  11. 11. Do You Prefer the Term “Hispanic” or “Latino”?(%) No preference Hispanic Latino Some college or more 59 27 13 English dominant 58 31 10 Not Mexican origin 57 25 17 Second generation 55 28 17 Native born 55 31 14 Third and higher generation 53 36 10 All Hispanics 51 33 14 Bilingual 50 32 18 High school graduate 49 36 14 Foreign born 48 35 15 Mexican origin 47 38 13 Spanish dominant 47 36 14 Less than high school 44 38 16Source: 2011 National Survey of Latinos
  12. 12. Do You Think of Yourself as a Typical American?(%) A typical American Very different from a typical American $75K or more 70 28 Third and higher generation 69 27 English dominant 66 31 Native born 66 31 Second generation 63 34 $30K to less than $75K 55 41 Some college or more 54 42 Bilingual 50 44 High school graduate 50 47 Not Mexican origin 49 45 All Hispanics 47 47 Mexican origin 45 49 Less than $30K 45 48 Less than high school 36 54 Foreign born 34 58 Spanish dominant 31 61Source: 2011 National Survey of Latinos
  13. 13. Language Use
  14. 14. The Importance of English and Spanish (%) Do you think adult Hispanic immigrants need to learn English To succeed in the U.S.? Yes No 87 11 How important is it to you that future generations of Hispanics living In the U.S. be able to speak Spanish? Very/somewhat important Not too/not at all important 95 4Source: 2011 National Survey of Latinos
  15. 15. Primary Language Use among Latinos (%) Spanish dominant Bilingual English dominant All Hispanics 38 38 24 Hispanics by generation First 61 33 6 Second 8 53 40 Third and higher 1 29 69Source: 2011 National Survey of Latinos
  16. 16. When You Listen to Music, Is It Mostly in Spanish or English? (%) Mostly in Spanish Both equally (Vol.) Mostly in English All Hispanics 35 27 36 Hispanics by generation First 49 31 18 Second 18 26 54 Third and higher 10 16 74Source: 2011 National Survey of Latinos
  17. 17. When You Watch Television, Is It Mostly in Spanish or English? (%) Mostly in Spanish Both equally (Vol.) Mostly in English All Hispanics 28 26 45 Hispanics by generation First 40 34 25 Second 12 17 69 Third and higher 5 11 83Source: 2011 National Survey of Latinos
  18. 18. When You Think, Is It Mostly in Spanish or English? (%) Mostly in Spanish Both equally (Vol.) Mostly in English All Hispanics 45 16 37 Hispanics by generation First 65 18 15 Second 18 18 63 Third and higher 13 7 80Source: 2011 National Survey of Latinos
  19. 19. Latinos andTheir Views of the U.S.
  20. 20. Have Latinos Been More, Less or About Equally as Successful as Other Minority (%) Groups in the U.S. Less About successful equally successful 22% More 55% successful 17%Source: 2011 National Survey of Latinos
  21. 21. Attitudes about Personal Trust and Hard Work (%) Would You Say That Most People Can be Trusted or That You Can’t Be too Careful in Dealing with People Can be trusted Cant be too careful General population 35 61 All Hispanics 12 86 Can Most People Get Ahead with Hard Work or Are Hard Work and Determination No Guarantee of Success? Most can get ahead with hard work Hard work and determination are no guarantee of success General population 58 40 All Hispanics 75 21Source: 2011 National Survey of Latinos
  22. 22. U.S. Compared to Ancestors’ Country of Origin in Regard to… (%) Better where Better in the U.S. Same you/your parents The opportunity to get ahead 87 2 10 The conditions for raising children 72 10 17 Treatment of the poor 69 7 21 The moral values of society 44 21 32 The strength of family ties 33 39 26Source: 2011 National Survey of Latinos
  23. 23. Main Reason for Immigrating to the U.S. (% among foreign born/those born in Puerto Rico) Economic opportunities 55 Family reasons 24 Educational opportunities 9 Conflict/persecution in 5 your home country Other 7Source: 2011 National Survey of Latinos
  24. 24. If You Could Do It Again, Would You … (% among foreign born/those born in Puerto Rico) Come to the United States/Leave Puerto Rico for the United States Stay in (the country where you were born/Puerto Rico) Move to a different country All Hispanic immigrants 79 15 4 Years in U.S. among Hispanic Immigrants Less than 1 year 58 33 3 to 5 years 6-10 years 80 17 3 11-20 years 82 9 7 More than 20 years 83 12 2Source: 2011 National Survey of Latinos
  25. 25. Chronicling Latinos’ diverse experience in a changing America 1615 L Street, NW, Suite 700 Washington, DC 20036 202-419-3600(main) 202-419-3608(fax) www.pewhispanic.org
  26. 26. Mexican-Born Population in the U.S., 1850-2011 (in millions) 2009 14 12.6 12 2011 12.0 10 8 6 4 1970 2 0.8 0 1850 1870 1890 1910 1930 1950 1970 1990 2011 2010Source: Pew Hispanic Center

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