Reaching hispanic consumers with medication safety messages

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Reaching hispanic consumers with medication safety messages

  1. 1. Reaching Hispanic Consumers with Medication Safety Messages Alison Lemon Public Health EducatorFDA Office of Women’s Health
  2. 2. • Video Novela Series• Show Pitfalls of Medication Misuse• Provide Medication Safety Tips• Use drama to convey key messages
  3. 3. Key Messages• Keep a Record – Make a list of the medicines you take.• Ask Questions – Talk to your doctor, nurse, or pharmacist.• Read the Label – Know the drug name, dosage, schedule• Avoid Problems – Use your medicines as directed. Do not share your prescriptions.
  4. 4. ¡Nunca Más! Toolkit How-to-Guide Medication Safety Fact Sheets Safe Medication Use Website ¡Nunca Más! Resource Website
  5. 5. Mis Medicinas
  6. 6. Mis Medicinas Prescriptions OTCs Name 1 Tablet 3x a Day Arthritis
  7. 7. Mobile and Online Outreach
  8. 8. YouTube Featured Video
  9. 9. DIGITAL REPORT METRICS Average Industry CTR Click Placement Impressions Delivered Clicks Recorded Rate Mobile 944,207 10,480 1.11 0.4% Online 2,507,798 3,807 0.15 0.09% Twitter 2,939,674 n/a n/a n/aCAMPAIGN TOTAL: 6,391,679 14,2870 0.63 0.05%
  10. 10. FDA Office of Women’s Health www.fda.gov/womens www.twitter.com/fdawomen

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