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introducing bitcents


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An introduction to the bitcents news micropayments platform.

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introducing bitcents

  1. 1. ©2009 bitcents, inc. introducing bitcents: news micropayments September 2009
  2. 2. Overview <ul><li>What is bitcents? </li></ul><ul><li>For consumers </li></ul><ul><li>For publishers </li></ul><ul><li>For developers </li></ul>
  3. 3. What is bitcents?
  4. 4. What is bitcents? <ul><li>bitcents is a micropayments system that allows publishers to charge on a per-story basis while embracing the web. </li></ul><ul><li>It is simple for publishers to integrate. </li></ul><ul><li>It makes it easy for consumers to discover and buy premium content. </li></ul><ul><li>It offers a platform on which developers can build. </li></ul>
  5. 5. Why micropayments? <ul><li>Ethical, independent journalism is vital to democratic society. </li></ul><ul><li>For most publishers, online advertising does not generate enough revenue to support professional newsgathering. </li></ul><ul><li>The atomized way people read content on the web makes subscription-based paywalls frustrating and difficult for users. </li></ul>
  6. 6. Why embrace the web? <ul><li>The web is an invaluable open platform for innovation, but open doesn’t necessarily mean free. </li></ul><ul><li>As more consumer attention moves online, trusted sources of information will become ever more valuable. </li></ul><ul><li>Online revenue begins with traffic , and traffic relies on discoverability. </li></ul><ul><li>Sites like Google & Yahoo News, digg, Twitter and Facebook send billions of clicks to publishers each month; rejecting them is bad for your readers and bad business. </li></ul>
  7. 7. Why a platform? <ul><li>A workable micropayments system should offer consumers scale and ease of use . That’s what bitcents does. </li></ul><ul><li>Consumers also benefit from choice and innovation driven by competition. </li></ul><ul><li>Developer-built subscriber networks sit on top of the bitcents platform, offering their users unique tools to discover, share and consumer content. </li></ul><ul><li>All networks provide full access to content from every bitcents partner. </li></ul>
  8. 8. bitcents for consumers
  9. 9. Consumer overview bitcents makes it easy to discover and buy content <ul><li>The user chooses a subscriber network that meets her needs. </li></ul><ul><li>Regardless of the network she chooses, her log in details will work across the whole network of bitcents publishing partners. </li></ul><ul><li>Pricing is transparent : each publisher’s pricing page is easy to find. </li></ul><ul><li>A footer on every page shows its price, along with tools and services built by the user’s subscriber network. </li></ul>
  10. 10. How it works for users <ul><li>Content remains discoverable: </li></ul><ul><li>It’s easy for new users to register with a subscriber network: </li></ul><ul><li>A user’s log in details work across all bitcents publishing partners: </li></ul>
  11. 11. The footer <ul><li>Every page includes a footer from the user’s network that shows the price: </li></ul><ul><li>The footer provides information about the user’s balance, along with tools and services built by the network: </li></ul>
  12. 12. bitcents for publishers
  13. 13. Publisher overview bitcents values content <ul><li>Benefit from casual traffic while remaining the primary brand contact for your readers. </li></ul><ul><li>Integration is easy : four lines of code and two files on your website, and you’re ready to go. </li></ul><ul><li>bitcents can be integrated alongside your current subscription or registration system. </li></ul><ul><li>You are always in full control of pricing and your content. </li></ul><ul><li>bitcents is a partner committed to helping you make the most of your web content. </li></ul>
  14. 14. Integrating bitcents <ul><li>Integrating bitcents is as simple as adding four lines of code to your story pages… </li></ul><ul><li>..and two php files to your home directory. </li></ul><ul><li>You can vary price by story, section, or the time since publication. As a bitcents partner, you remain in full control of the price of your content. </li></ul>
  15. 15. Caveat venditor <ul><li>Publishers should think carefully about whether micropayments make sense for the content they produce. </li></ul><ul><li>Topics covered by wire services (e.g. national or international news) are plentiful online, as is commentary. </li></ul><ul><li>News related to a particular industry or trade, local news and scholarly publications remain scarce. </li></ul><ul><li>As news micropayments become more widely used, we’ll understand the market better. </li></ul>
  16. 16. bitcents for developers
  17. 17. Developer overview help people find, consume and share quality content <ul><li>Developer-built subscriber networks are an integral part of the bitcents platform. </li></ul><ul><li>Every network’s subscribers can view the content of any bitcents publishing partner. </li></ul><ul><li>Networks earn a fixed percentage of the revenue they process for publishers. </li></ul><ul><li>Networks can provide additional tools and services to their users, e.g. ‘all you can eat’ pricing, charging in local currency, or tools for discovering, sharing or delivering content. </li></ul>
  18. 18. Practical considerations <ul><li>bitcents processes page views from all subscriber networks, and makes the logs of your users’ page views available to you in real time. </li></ul><ul><li>You use those data to build tools to help your users discover new content that may interest them, share what they’ve read, or consume content in new ways. </li></ul><ul><li>Developers also make certain commitments to ensure a high-quality experience for consumers and publishers: </li></ul><ul><li>you agree to delete personal identifiers from your logs after three months. </li></ul><ul><li>you agree to pay your balance in full each month. </li></ul><ul><li>you make a deposit with us to ensure that publishers can be paid in a timely manner. </li></ul><ul><li>you agree to our published terms and conditions for developers. </li></ul>
  19. 19. thank you To learn more: [email_address] ©2009 bitcents, inc. names and logos for bitcents and tppnce are trademarks of bitcents, inc.