Telia sonera: A global company

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Telia sonera: A global company

  1. 1. Presented By: Bishnu Prasad Gautam Global Company: TeliaSonera
  2. 2. Overview  Introduction  History  VisionMission  Brands in different countries  Market Entry Strategies  Marketing Strategies: 4P’s  Conclusion
  3. 3. Introduction  Operating in 15 different countries including Nepal.  182.1 million subscriptions and 27,211 employees worldwide  Fifth largest telecommunication company  Net sales SEK 104,898 million  Net Income of SEK 36,059 million  Approximately 553,600 shareholders
  4. 4. History  Formed through the merger between Telia, the Swedish and Sonera , the Finnish telecommunications companies.  A pioneering mobile network operator with NMT system during 1980, followed by GSM in 1990s.  Started it’s 3G services in 2000  Currently providing various services like mobile, broadband, fixed line communication, VoIP and TV services.
  5. 5. Mission & Vision  Mission To help people and companies communicate in an easy, efficient and environmentally friendly way, by providing network access and tele-communication services.  Vision To contribute to a world with better -opportunities
  6. 6. Brands
  7. 7. Brands of TeliaSonera  Norway: Netcom and NextGenTel  Denmark, Sweden: Telia  Finland: Sonera  Estonia: EMT and Elion  Lithuania: Omnitel  Kazakhstan: Kcell  Georgia: Geocell  Nepal: Ncell  Tahujustan: Tcell  Azerbaijan: Azercell  Moldova: Moldcell  Uzbekistan: Ucelll  TeliaSonera,  TeliaSonera Finnish  TeliaSonera International Carrier.
  8. 8. Market Entry Strategies Partnership
  9. 9. Entry Strategy: Merger  Merger between Telia (Swedish Company) and Telia Stofa (Danish Company) in 1995  Merge between Telia (Swedish Company) and Sonera (Finnish Company) in 2002
  10. 10. Entry Strategy: Partnership  Partnership was the major entry mode for Teliasonera.  Partnership between Turkcell and Teliasonera results to:  Azercell in Azerbaijan  Kcell and Activ in Kazakhstan  Geocell and Lailai in Georgia  Moldcell in Moldova.  In Latvia Teliasonera has partnership with LMT and Amigo (60.3% ownership each), and with Lattelecom (49%).  Partnership with Russian company MegaFone (25% of ownership)
  11. 11. Entry Strategy: Acquisition S.N. Acquired Company Country Est. Brand Ownership 1. SpiceNepal Nepal Ncell (2010) 80% 2. Indigo Tajakistan Tcell (2007) 100% 3. Eesti Telicome Estonia Elion (2009) 100% 4. a. NeztGen Tel b. Chess Norway NetCom ( 2006) Chess (2005) 100% 100% 5. Takilant Limited Uzbekistan Ucell (2010) 94% 6. Xferas Spain Yoigo (2006) 77% 7. Omnitel Lithuania Omnitel (2004) 100%
  12. 12. Marketing Strategies: Products  Major products includes  Mobile, Broadband, Fixed Voice Communication, VoIP, TV services, and Gaming  Differentiated products in terms of speed, quality, reliability and coverage  Innovative products and continuous improvement to meet current and future needs  Best quality communication  Global experience to customize products for local people
  13. 13. Marketing Strategies: Pricing  Pricing is based on market competition, company’s experience and time  Focused on service-value pricing  Build strong brand or unique brand identities to support the higher price  Use of captive pricing  Bundling offers and product on best price
  14. 14. Marketing Strategies: Place  Nordic countries (Denmark, Finland, Norway, Sweden) to Nepal  Baltic countries: Eurasia, Russia, Turkey, and Spain.  Inclusive availability of the services to its customers  Trying to build 100% service coverage in all the countries where it operates
  15. 15. Marketing Strategies: Promotion
  16. 16. Marketing Strategies: Promotion  Creating unified brand image in customers’ mind  Focus on advertising of new features on product offering  Promotional Activates  Public relation and CRS activities
  17. 17. Conclusion  TeliaSonera is an international company with a global strategy.  International strength combined with local excellence  Provides network access & telecommunication services in easy and efficient way.  Understanding of customer needs and unified brand identity are considered as keys to success.
  18. 18. “International strength combined with local excellence is what makes us truly unique - and provides a world class customer experience, all the way from the Nordic countries to Nepal. This combination has brought groundbreaking 4G, a world class fiber network, and introduced 3G at Mount Everest.” − TeliaSonera
  19. 19. Thank You Any Queries????

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