Personal Information
Organization / Workplace
Hong Kong Hong Kong
Website
http://www.Hoffman.com
About
Issue-based business communication consultant with strong international background.
Currently based in Beijing, Terence is responsible for strategic planning for international media programs and social media initiative implementation in Asia Pacific, including stakeholder mapping, influencer outreach, issue/crisis management, international/local media pitching, press material development/translation, product demo/seeding, perceptual audits and cross-market research.
Leveraging his knowledge on running multi-country programs and work experience in Hong Kong, Beijing and Australia, he advises companies that are expanding their presence in Asia - and specifically China - and vice versa.
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