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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.
TITLE: New Textbooks at Work: A View from the Classroom
DESCRIPTION: In this Closing Keynote, professor Mitchell Weisberg will share first-hand faculty and student perspectives on the use of digital textbooks in his undergraduate business student classes. In a recent project, students in Mitchell's class engaged their own research: sharing journals, discussions and surveys on their attitudes, behavior and experience with digital textbooks as they prepared "Live Business Cases" on the emergence of digital textbooks in the publishing industry. Mitchell will summarize the results of this project and offer insights for publishers into the broader value proposition of digital textbooks for students, faculty and universities.