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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.
TITLE: Textbook Marketing and Student Choice in a Time of Transition
DESCRIPTION: Today's students are presented with a rapidly expanding selection when it comes to educational materials and price points. This presentation focuses on what students choose and what drives those choices, what causes students to select one format over another, and what they expect from each. We will also share some thoughts on how those choices can be influenced by publishers who want to take advantage of a changing marketing environment.