BISG's MIP for Higher Ed 2012 -- CAIRNS


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BISG's MIP for Higher Ed 2012 -- CAIRNS

  1. 1. An innovative new approach to custom course content
  2. 2. 2The SharedBook StorySharedBook is a provider of content transformationtechnologies for consumers, online publishers andenterprises. • Launched in 2004 • Headquartered in New York City • Development offices in Herzlia, Israel • 38 employees • AcademicPub launched in April, 2011 • Partners include:
  3. 3. The SharedBook Businesses• Education: – Strategic business development opportunity Career/VocTech – Growth phase • Common Infrastructure• Consumer (8 years) • Project Management • Composition and – Editorial workflow – • Royalty and Reporting – Technology Licensing• Corporate/Professional – Consumer• Corporate Training – Development opportunity
  4. 4. 4Addressing the Challenge of Changes in Education• Managing the cost of education & materials• Faculty and educators demand more choice• Seeking intuitive and flexible content creation processes• Expect to share content and collaborate across ‘networks’• Migration to electronic delivery of content• Growth of open-access and ‘free’ content• Growing expectation for highly customizable solutions for publishers and institutions
  5. 5. 5AcademicPub: The First True Custom Solution for Educators• Professional site for custom course materials – Faculty (and staff) match content to course objectives/outcomes• High quality, reputable & scholarly “best of” content library• Significant market opportunity in digital content migration – Atomization of content (chapters, articles, cases, etc.) – Faculty demand more choice and control – Students require content to be directly relevant• AcademicPub technology platform robust and time tested – Development and enhancement program for continuous improvement• Reputable executive team: Start-ups, media & publishing experience, and technology
  6. 6. 6Publishing & Composition Platform JPEG XML WORD PDF Content Selection & Permissions Composition & Formatting StudentAcademicPub, based on the SharedBook technology platform, is a complete custompublishing platform enabling dynamic content creation using pre-licensed content,personally authored materials and content from the web.Features: • Composition engine specifically built to support a variety of content formats • Extensive and growing content repository of high quality publisher content • Integration partnership with Copyright Clearance Center for permissions • Automated end-to-end process enables previews, add/deletes and reorganization of content • Collaboration tools enable content recommendations, sharing and other features across users (faculty) network • Finished products are archived for use and/or adaptation in future semesters saving time and effort
  7. 7. 7Powerful, Intuitive Content Selection Process • Publisher supplied content – Over 2mm chapters, articles, cases and other items – Approximately 150 publishers – Variable business models • Self-Authored Content – Easy content upload process • Web (HTML) content • Focus on workflow – Ease of use – Powerful search and retrieval – Integration with Copyright Clearance Center for permissions – Real time and in-line
  8. 8. 8Current Publisher Partners – Cross Discipline• American Institute of Physics (AIP) • Foreign Affairs • Princeton Architectual Press• Ashgate Publishing • Future Medicine • Princeton University Press• Berghahn Books • Future Science • Psychology Press• Bolchazy-Carducci Publishers • Georgetown University Press • RAND Corporation• Brookings Institute Press • IGI Global • Rowman & Littlefield Publishers• CABI • Information Age Publishers • Routledge• Cambridge University Press • IOP Publishing • Royal Society of Chemistry (RSC)• Channel View Publications • J. Ross Publishing • Springer• Connexions • Left Coast Press • Strategic Studies Quarterly• Content on Demand • Liverpool University Press • Taylor & Francis• Council on Foreign Relations • LFB Publishing • Textbook Media (20+ Varied Textbooks)• CRC Press • Lynne Rienner Publishers • Transaction Publishers• EBSCO • Marshall Cavendish • UC Press• Eerdmans Publishing • M.E. Sharpe • University of Chicago Press• Elsevier • Momentum Press • University Press of Florida• Expert Reviews • Multilingual Matters • University Press of Kentucky• Florida Institute of Government • New York University Press • Wilfrid Laurier University Press• Fordham University Press • Penn State University Press • Vanderbilt University Press • Peter Lang Publishing • Yale University Press
  9. 9. 9Current Publisher Partners - Business Business, Business Theory, Operations and Management • Aalto (Helsinki) • E-FORCE Teaching Cases Fund (IMF) University • American Society for • Emerald Publishing • Ivey Publishing • Graduate School of Training & Development • ESMT • JIACS Business, Seoul National (ASTD) • ESSEC Business School • London Business School University • Asian Business Case Centre • Global Professional • Lahore University of • Society for HR • AMACOM Publishing Management Sciences Management (SRHM) • ANZSOG • Greenleaf Publishing (CRC) • St Petersburg - (GSOM) • Babson College • Harvard Business School • Lahore University of • Stanford Business School • Berrett-Koehler Publishing Management Sciences • Stanford University • Business Expert Press • IAE Business School • (SEDC) • strategy+business • The CASE Journal • IBCC • MIT Sloan School • Tecnologico de Monterrey • China Europe International • IBS Case Development Management • Thunderbird School of Business School Center • NeilsonJournals Publishing Global Management • CENTRUM Publishing • IBS Research Center • Prestige Institute of • Tsinghua School of • CIBER • IBS Center for Management Management & Research Management & Economics • Centre for Islamic Banking Research • Reaching Out MBA LGBT • Vlerick Leuven Gent and Finance • IESE Business School Case Collection Management School • Case Method Institute • IBS Knowledge Center • RSM Case Development • WDI at the University of • Cranfield School of • IMA Educational Case Centre Michigan Management Journal • SDA Bocconi • WHU Otto Beisheim School • Darden School of Business • IMD • Senate Hall Academic of Management • ecch • INSEAD Publishing • WITS Business School • Element K • International Monetary • Singapore Management
  10. 10. 10Higher Education Market OpportunitySpending on educational materials in higher education is estimated to be$10.2billion with growth projected for the next five years. An AcademicPubcustom product/book is considered a legitimate alternative to the traditionaltextbook providing a broader set of options for faculty and students.Opportunity: • A ‘captured’ high-value market: Students average $667 on materials per year • Steadily rising textbook prices and enrollments: Drives revenue opportunity • High materials costs legitimizes alternatives to traditional textbook • Institutions are accepting responsibility for cost containment • State & Federal government attention • Large potential customer base: 4,937 institutions and 4,500 college stores • Custom course materials currently up to 4% of store sales – Growth faster than textbook revenue growth (8% vs. 1-2%) – $27 average per student (for custom) – $408Million current market opportunity in course packs
  11. 11. 11 Michael Cairns Chief Revenue 908 938 4889 AcademicPub, a division of SharedBook,Inc. 110 William Street, 30th Floor New York, NY 646 442 8046