ALA 2010 --Scott Lubeck

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ALA 2010 --Scott Lubeck

  1. 1. 101 Primer: The Roadmap of Identifiers and g the Business Cases for Their Usage Scott Lubeck Executive Director BISG The Changing Standards Landscape g g p Friday, June 25, 2010 © 2010, the Book Industry Study Group, Inc. 1
  2. 2. O e e Overview  Welcome W l  Who is BISG?  The identifiers that matter to the book industry  What they do (or don’t)  The future of identification © 2010, the Book Industry Study Group, Inc
  3. 3. Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products products. BISG is committed to the development of effective industry-wide standards best practices research standards, practices, and events that enhance relationships between trading partners. © 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. © Group, Inc
  4. 4. Improving the ratio of signal-to- noise i the book i d i in h b k industry © 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. © Group, Inc
  5. 5. BISG’s Vision Statement To become the book industry leadership organization in a time of great transformation by helping to build and support a new industry network enabling new opportunities for profitable growth. © 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. © Group, Inc
  6. 6. The puzzle we’re now solving… p g Illustration taken from: The Math Book: From P th Th M th B k F Pythagoras t th 57th Di to the Dimension i by Clifford A. Pickover, Sterling Publishing © 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. © Group, Inc
  7. 7. The ID roadmap © 2010, the Book Industry Study Group, Inc
  8. 8. What’s an identifier do at s a de t e do?  Books (products)  People (authors)  Abstractions of real things (works) © 2010, the Book Industry Study Group, Inc
  9. 9. Which are the important ones to the book industry? b ki d t ? ISTC ISNI © 2010, the Book Industry Study Group, Inc 9
  10. 10. The business purpose always trumps… trumps …because it solves a tangible g problem © 2010, the Book Industry Study Group, Inc
  11. 11. A short history of identifiers In the beginning there was . . . © 2010, the Book Industry Study Group, Inc
  12. 12. © 2010, the Book Industry Study Group, Inc
  13. 13. ISBN — International Standard Book Number B kN b A pragmatic solution to real problems in the supply chain © 2009 Practical Innovations Linear, l k d transparent, navigable, one linked, bl dimensional © 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. © Group, Inc
  14. 14. ISBN — International Standard Book Number B kN b In 1966 he helped put books on the shelf for W.H. Smith Professor Gordon Foster Fellow Emeritus Founder of the ISBN Standard © 2010, the Book Industry Study Group, Inc
  15. 15. ISBN — International Standard Book Number B kN b  Identifies a specific physical manifestation of the book, hardcover, paperback mass market edition, etc.  Assigned to tradable products g p © 2010, the Book Industry Study Group, Inc
  16. 16. The truth about implementation  Many y identifiers are underutilized  Implementation requires pain and persuasion © 2010, the Book Industry Study Group, Inc 16
  17. 17. The implementation of the ISBN took some persuasion © 2010, the Book Industry Study Group, Inc
  18. 18. Identifiers take on meaning when they solve real problems and create real value “A necessary requirement for selling your publications through booksellers, g wholesalers and distributors is the assignment of unique ISBN numbers for h il ” id f l il h i each title,” said a powerful retail chain. © 2010, the Book Industry Study Group, Inc
  19. 19. Books want to be found oo s a t ou d © 2010, the Book Industry Study Group, Inc
  20. 20. What is an identifier t e at s a de t e then?  Signal! g © 2010, the Book Industry Study Group, Inc 20
  21. 21. Proof of existence: ISBN therefore I am
  22. 22. And identifiers at work evolve with the th world around th ld d them Publisher: Butterworth-Heinemann ISBN: ISBN 9780750687119 © 2010, the Book Industry Study Group, Inc
  23. 23. “Plenty of numbers, right? Actually, no. Actually no We're running out of ISBNs under this system. The solution is to move to the new, improved 13 digit” 13-digit © 2010, the Book Industry Study Group, Inc
  24. 24. Key to global reach: Control Code EAN 13 / ISBN 13 with Source Code 1 02 1.02 © 2010, the Book Industry Study Group, Inc
  25. 25. GDSN: A book by the numbers © 2010, the Book Industry Study Group, Inc
  26. 26. Product identifier relationships in i a synchronized world h i d ld © 2010, the Book Industry Study Group, Inc
  27. 27. The future is now: Do you know where your products are? © 2010, the Book Industry Study Group, Inc
  28. 28. And, bac to t e future . . . d, back the utu e
  29. 29. A tool for discovery ISTC © 2010, the Book Industry Study Group, Inc
  30. 30. Consumer empowerment p © Scanbuy, Inc © 2010, the Book Industry Study Group, Inc
  31. 31. What is ISTC?  The International Standard Text Code ◦ now an ISO (21047)  An identifier for creative textual works ◦ prose, poetry, lyrics, screenplays, scripts  These are abstract entities ◦ independent of binding-format-wrapper  Not a supply-chain identifier for supply chain products 31 © 2010, the Book Industry Study Group, Inc
  32. 32. One ISTC per work  On one creative textual work ◦ with a single ISTC  We hang ◦ many “manifestations” ◦ or products ◦ each with an ISBN http://www.bisg.org/contentweb/papers/the-international-standard-text-code-istc-a-work-in-progress/ 32 © 2010, the Book Industry Study Group, Inc
  33. 33. What the signal looks like g year check digit A02-2010-31F4CB2C-B agency work  The magic of hexadecimals... ◦ 4,096 available registration agencies ◦ each can register up to 4,294,967,296 annually ◦ annual capacity 17 592 186 044 416 works 17,592,186,044,416  Anyone (with some authority) can register 33 © 2010, the Book Industry Study Group, Inc.
  34. 34. Use cases from a publisher o pub s e  ISTC links all manifestations of a work— whole or in part—directly and unambiguously.  ISTC li k all collateral material— links ll ll t l t i l marketing, promotional, advertising to all manifestations of the work. work  ISTC accounts for sales reporting & royalty reporting rollups as well as subrights income. © 2010, the Book Industry Study Group, Inc.
  35. 35. More use cases from a pub s e o e o publisher  The Publisher determines that a graphic novel no el manifestation of a work sho ld carr ork should carry the same ISTC as the hardcover manifestation of the same work, even , though the ISTC User Manual would consider the graphic novel a derivation.  Clearly define what constitutes a textual Cl l d fi h t tit t t t l work. Is a children’s board book with only illustrations and the numbers 1-10 0 considered a textual work?  ISTC is or is not a work identifier? © 2010, the Book Industry Study Group, Inc
  36. 36. Use cases from the author o t e aut o  Who, when and how to request an ISTC registration is clearly d f d Roles and l l defined. l d responsibilities are unambiguous.  All stake holders large publishers small holders, publishers, publishers and content creators have equal ability to register an ISTC. There are no technical barriers to entry, such as the ability to compile and transmit ONIX messages.  R i t ti Registration rules are fl ibl enough t b l flexible h to be clearly applied to the constantly evolving a ay of digital a estat o s array o d g ta manifestations. © 2010, the Book Industry Study Group, Inc
  37. 37. Use cases from t e retailer o the eta e Work See Inside Printable (ISTC) File PDF with Spine + (Identifier?) Front + Back Jacket (Identifier?) Signed Deluxe Trade Trade Mass Large Alternate Spoken Spoken ePub Enhanced Text to Limited Edition Hardcover Paper Market Print Language Word Word Edition ePub Speech Edition (EAN) Edition Edition Edition Edition Edition CD MP3 (EAN) Edition Authorized (EAN) (EAN) (EAN) (EAN) (EAN) (EAN) (EAN) (EAN) (EAN?) World World World World World World World World World World World World Rights Rights Rights Rights Rights Rights Rights Rights Rights Rights Rights Rights Clarification Clarification Clarification Clarification Clarification Clarification Clarification Clarification Clarification Clarification Clarification Clarification (if required) (if required) (if required) (if required) (if required) (if required) (if required) (if required) (if required) (if required) (if required) (if required) US Distributor US Distributor US Distributor US Distributor US Distributor US Distributor US Distributor US Distributor US Distributor US Distributor US Distributor of Record of Record of Record of Record of Record of Record of Record of Record of Record of Record of Record Established Established Established Established Established Established Established Established Established Established Established © 2010, the Book Industry Study Group, Inc 37
  38. 38. Use cases from t e retailer o the eta e  Have one master record with rich metadata for the work, with listings of formats as separate, thus reducing the number of title records that would need b f l d h ld d to be imported.  To be bl T b able to li k all the manifestations link ll h if i of a work across publishers. ◦ (Thi would only b useful f public d (This ld l be f l for bli domain titl i titles that might be published by multiple companies.) © 2010, the Book Industry Study Group, Inc
  39. 39. And finally, ISNI d a y, S  ISNI – International Standard Name Identifier  A Creator (Contributor) Identifier ( )  Purpose ◦ Will enable the identification of Public Identities of parties involved throughout the media content industries in the creation, production, management, and content distribution chains. ◦ May include authors, illustrators, artists, editors, publishers, collecting agencies, community groups, service organizations, fictional characters, etc.
  40. 40. Getting involved with BISG and identifiers id tifi  BISAC Identification Committee: A center of excellence ◦ ISBN implementation ◦ ISBN-13 ◦ Identifiers for e-books ◦ International Standard Text Code (ISTC) ◦ ISNI ◦ GDSN © 2010, the Book Industry Study Group, Inc 40
  41. 41. © 2010, the Book Industry Study Group, Inc. 41

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