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"Building a Smarter Wrapper: Utilizing the Data Locked Inside Digital Content to Increase 'E-' and 'P-' Book Discoverability"
E-Books bring the promise of easier, cheaper and faster distribution in a digital supply network free of physical limitations. But they also create new challenges related to discoverability in an already crowded marketplace. Fortunately, digital products contain internal exploitable data which can vastly improve the discoverability and sales across all formats. Knowing where these pockets of data lie, along with how to manipulate and fit them into a production workflow, is key to developing better sales. This presentation shows you why…and, more importantly, demonstrates several easy, no-fail methods you can implement today.