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7- Making Information Pay 2009 -- LEAVER, MARCUS (Sterling)

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Presentation Title: "The New Marketing Budget: Breaking traditional marketing allocation to build a more effective model". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).

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7- Making Information Pay 2009 -- LEAVER, MARCUS (Sterling)

  1. 1. The New Marketing Budget: Breaking Traditional Marketing Allocation to Build a More Effective Model Marcus Leaver, President Sterling Publishing Co., Inc.
  2. 2. SHIFT SPENDING FROM PRINT TO DIGITAL
  3. 3. Verso imagery Connecting communities image or arrows to different random web pages, Example of animated ad and print?
  4. 4. MAKE SPENDING TITLE SPECIFIC
  5. 5. TRY NEW THINGS

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