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6 - Making Information Pay 2011 -- SOLOMON, MADI (Pearson)

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"Smart Content: The Importance of Semantics in Publishing"

The way we organize our information is shifting from the book-centric table of contents or bibliographic citations to a more dynamic approach that directs us to content that may never have been initially intended, or previously encountered.

Smart content is content that is equipped with structured data that allows it to soar across domains, user groups, profiles, and knowledge maps to reach readers in non-linear ways. Through the guidance of taxonomies and the exploitation of classifications, smart content no longer waits for the wisdom of the reader, but seeks the most appropriate reader for its content.

This presentation explores how semantics and reliable metadata act as agents to broker such relationships.

Published in: Business
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6 - Making Information Pay 2011 -- SOLOMON, MADI (Pearson)

  1. 1. Smart Content: the importance of semantics in publishingBISGMaking Information Pay2011May 5, 2011Madi SolomonPearson plc
  2. 2. Madi Weland Solomon: semantically enabled Professional Professional Personal info Experience Associations Pearson plc, Director, BISG Rights Committee Residence: London, UK Content Standards ISKO-UK FOCAL Family Independent Consultant FIAT/IFTA husband daughter Walt Disney Company, Chair of the AMIA Metadata dog Corporate Nomenclature Joint Subcommittee Taxonomist Interests LOC Moving Image Visual Art contemporary art Getty Research Institute Collections (MIC): Playing Musical instruments Project Associate, Standards Cataloging and Metadata piano & Vocabularies Working Group & Speakers guitar Bureau banjo Eli Broad Art Foundation, drums Curatorial Assistant Contributor to ISAN Best harp Practices for Audio Visual Writing Works short stories3 Tech Hub: Book to Tablet, April 13, 2011
  3. 3. Agenda It’s about metadata4 Tech Hub: Book to Tablet, April 13, 2011
  4. 4. Metamedia The effects of technology on consciousness: our relationship with organisations and data Coined by McLuhan, Marshall (Understanding Media: The Extensions of Man, 1964) metamedia refers to the new relationships between form and content in the development of new technologies and new media5 Tech Hub: Book to Tablet, April 13, 2011
  5. 5. Metadata as information:Collective shifts in our perception of knowledge6 Tech Hub: Book to Tablet, April 13, 2011
  6. 6. Media Evolution at Dynamic eBooks Flash eBooks HTML eBooks Books7 Tech Hub: Book to Tablet, April 13, 2011
  7. 7. iPad app DK Travel Guides8 Tech Hub: Book to Tablet, April 13, 2011
  8. 8. Smart Content9 Tech Hub: Book to Tablet, April 13, 2011
  9. 9. Smart Content • Has good metadata (not lots) fit for purpose • Uses classifications to provide context and aid discoverability • Is structured making it suitable for in-depth analytics • Enables semantic technologies to cross reference and cross pollinate it with other kinds of content10 Tech Hub: Book to Tablet, April 13, 2011
  10. 10. What does Smart Content do? Forges conceptual relationships It finds you11 Tech Hub: Book to Tablet, April 13, 2011
  11. 11. Transforming the way we do business semantic technologies for content creation Pearson Ed Science Ontology Project  Use concept extracting tools  Auto categorise (baseline)  Leverage and exploit existing taxonomies (DBpedia)  Groom data in shareable ontology  Auto-tag assets12 Tech Hub: Book to Tablet, April 13, 2011
  12. 12. Entity Relationshipsusing RDF and SKOS Between classes of things Educational Subject/Discipline Standard (Science) Between entity associations Between concepts Learning Objectives Learner Level Permissions of Use 13 Tech Hub: Book to Tablet, April 13, 2011
  13. 13. 14 Tech Hub: Book to Tablet, April 13, 2011
  14. 14. 15 Tech Hub: Book to Tablet, April 13, 2011
  15. 15. Why do we need it?massive data centres16 Tech Hub: Book to Tablet, April 13, 2011
  16. 16. 17 Tech Hub: Book to Tablet, April 13, 2011
  17. 17. Structured semanticsmakes your content smart Metadata: object Classification: context • Identification / Authentication • Process intelligent searches • Instantiation through a classification system • Access and Usage • Relate language to information objects • Provide inferred meaning through context 18 Tech Hub: Book to Tablet, April 13, 2011
  18. 18. What’s the ROI? Metadata is expensive • Automated workflows & efficiencies • Permissions and rights clearances- non manual • Findability, discovery (no more bookstores) • Enables faster business responsiveness • Multi channel product development (standards) • Manages modularity • Allows sophisticated applications to build on it • Information Lifecycle Management (storage) • Agility for new product models19 Tech Hub: Book to Tablet, April 13, 2011
  19. 19. First steps: how to get started1. Get your house in order2. Baseline metadata modelRapid prototypes• what needs automating?• what needs streamlining?• what needs accelerating? Image source: Baseline Consulting: http://www.baseline-consulting.com/20 Tech Hub: Book to Tablet, April 13, 2011
  20. 20. new contentnew business models Whole Books Units to clear Micro content Bundles / Packages / Modules Number of downloads Product Platforms Number of uses Suppt / Enhanced Materials Royalty free contracts Customized Content Blanket subscription base Learning Objects Learning Systems & Software Ubiquitous distribution rights On-line tools Derivative Works Games21 Tech Hub: Book to Tablet, April 13, 2011
  21. 21. The Big Shift From PUSH To PULL Stable environments Dynamic Environments Knowledge Stocks New Knowledge Flows Knowledge Capture Explicit Knowledge  Knowledge Creation Transactions Tacit Knowledge Zero Sum Positive Sum Scalable efficiency Scalable peer sharing Source: John Seely Brown Co-Chairman / Visiting Scholar Deloitte Center for the Edge / USC22 Tech Hub: Book to Tablet, April 13, 2011
  22. 22. Future State: Convergence23 Tech Hub: Book to Tablet, April 13, 2011
  23. 23. Thankyou Content is no longer a scarcity, attention is. madi.solomon@pearson.com

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