"Toward Agility & Efficiency: Best Practices for 'Future-Proofing' New Content"
The realities of today’s rapidly evolving, multi-platform book business has turned future-proofing your content from an impossibility to an imperative. The costs of constantly playing catch-up—in money, time, and customer (dis)satisfaction—make it essential for publishers to work smarter.
This presentation discusses practical, standards-based strategies that book companies can implement today, without major technology investments, to streamline editorial and production workflows. By following the steps outlined here, companies can create bankable content that adapts to new demands without costly and constant retrofitting.