Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Two Worlds of Business Intelligence: What You Need to Know

3,737 views

Published on

The landscape of BI and analytics has changed. Historically, BI leaders have lived in a world where they centrally own and manage the data warehouse, and are responsible for delivering reports to the business. Today there are two distinct worlds, serving different types of users who have different analytical needs. One world provides casual users with reports and dashboards built to answer predefined questions using IT-certified data. The other gives power users unfettered access to any data to answer unanticipated questions using ad-hoc query and analysis tools.

Join Wayne Eckerson, Founder and Principal Consultant at Eckerson Group, and Pedro Arellano, Senior Director of Product Strategy at Birst, as they share their thoughts on this new model for analytics. In this webinar you will:

Understand the specifics about these two environments and learn what BI leaders must do to ensure success
Learn organizational and technical methods to bring these two worlds together as a coherent whole
Hear how Birst’s 2-tier analytics technology enables BI leaders to serve the needs of both types of users

Published in: Software
  • Follow the link, new dating source: ❤❤❤ http://bit.ly/369VOVb ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ❤❤❤ http://bit.ly/369VOVb ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download or read that Ebooks here ... ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Two Worlds of Business Intelligence: What You Need to Know

  1. 1. Two Worlds of Business Intelligence: What You Need to Know
  2. 2. 2 Please send questions using the online interface Attendees muted upon entry Webinar Housekeeping
  3. 3. 3 I. Introduction II. The Two Worlds of Business Intelligence III. Birst: 2-tier BI and Analytics IV. Q&A Agenda
  4. 4. 4 Featured Speakers Pedro Arellano Senior Director, Product Strategy Birst Wayne Eckerson Principal Consultant Eckerson Group
  5. 5. © Eckerson Group LLC Wayne Eckerson Hingham, MA wayne@eckerson.com (781) 740-9504 Wayne Eckerson• 20+ year thought leader in BI and analytics • Sought-after speaker and consultant • Principal Consultant, Eckerson Group • Industry analyst, TechTarget • Former director of research at TDWI • Author of hundreds of articles and reports Performance Management BI/Analytics Data Governance
  6. 6. © Eckerson Group LLC The Two Worlds of Business Intelligence: A New Model for BI and Analytic Success Wayne Eckerson Founder and Principal Consultant Eckerson Group
  7. 7. © Eckerson Group LLC Waves of BI BusinessValue High 2010-20 Reporting 1980’s Analysis Prediction Monitoring Query, Excel, OLAP, Visual Discovery Dashboards, scorecards Statistics, data mining, optimization Static & interactive reports “What happened?” “Why did it happen?” “What’s happening?” “What will happen?” Low = Reporting = Analysis 1990’s 2000’s AllusersBusiness analysts Execs,Mgrs, Workers Statisticians/Da taScientists Tools Users
  8. 8. © Eckerson Group LLC Business users who use information to do their jobs Executives Managers Front-line workers Monitor Analyze Casual Users 80% of employees Detail Interactive dashboards and reports Data warehouse and data marts Text- and voice-based search tools Built by IT Managed by IT 80% of time* Power Users 20% of employees Report Analysts Business analysts Statisticians Analyze Explore Mine Business users who are hired to analyze information. PublishData scientists Data warehouse Hadoop Operational systems NoSQL Systems External Data Text/ Documents Mashup Tools Visualization Tools Data Mining Tools Programming tools Managed by BUsSourced by BUs 100% of time* Two Worlds of Business Intelligence Top-down BI Bottom-up BI Users Functions Data Architecture Tools
  9. 9. © Eckerson Group LLC Reporting and Monitoring Predefined Metrics TOP-DOWN “IT-driven - Casual Users” Analysis Begets Reports Reports Beget Analysis Pros: - Data Consistency - Business Alignment Cons: - Hard to build - Hard to change - Expensive - Politically charged Pros: - Quick to build - Easy to change - Low cost - Politically uncharged Cons: - Data Consistency - Business Alignment DW Architecture Certified Data Exploration and Prediction Ad hoc queries Sandbox Architecture Non- certified Data
  10. 10. © Eckerson Group LLC Teams Reporting & Monitoring Predefined Metrics IT-driven – Casual User “Business Intelligence” DW Architecture Certified Data Business unit-driven – Power User Exploration and Prediction Ad Hoc Queries Analytics Architecture Non-certified data Corporate BI Team (Centralized) Dept Analysts (Decentralized) Data architects, ETL developers, report developers, data administrators, DW administrators, technical architects, requirements specialists, trainers, etc. Report analysts, business analysts, statisticians, data scientists TOP-DOWN BOTTOM-UP •Build data warehouse/data marts •Maintain BI “schema” and certified data •Create certified, production reports •Create ad hoc reports •Conduct analyses •Research business unit issues “Analytics Intelligence”
  11. 11. © Eckerson Group LLC Enterprise BI Managed by the corporate BI team Divisional BI Managed by Business Units Top-down BI Standard reports and dashboards for casual users Divisional Reports -Produced by embedded BI staff & -BI relationship Mgrs Divisional Analysis (ad hoc reports) - Produced by embedded analysts Enterprise Analytics (models/scores) - Produced by statisticians/data scientists Enterprise Data and Reports - Produced by corporate BI team BI/IT Generated (with business help) Business Generated (with BI help) Handoff Training Scores Models Data Expertise Requirements Prototypes Director of BI Bottom-up BI Ad hoc analysis and reports by power users
  12. 12. © Eckerson Group LLC Create appropriate data structuresMAD DASHBOARD ANALYST SANDBOXES Staging (Hadoop) Virtual sandbox (in DW) Physical sandbox (outside DW) BI sandbox (Server-based wrangling/analysis) Top Down BI Built by IT Around a data warehouse That answers known questions Using certified data Geared to casual users To monitor processes Bottom Up Driven by business unit Driven by power users Who answer unanticipated questions Using any data and tools To solve business problems Dept Dashboard 8-12 KPIs 20 dimensions Monitors key processes Tailored by role and user Answers predefined questions Answers 50% of all questions Sandboxes Upload desktop data Combine with corporate data Collaborate w/ other analysts IT monitors Reuse analysts Detail Analyze Monitor Managers Analysts Front-line Graphical Data KPIs Summary Data Dimensional Analysis Transaction Analysis Report or DW Data
  13. 13. © Eckerson Group LLC Power User Casual User IT-driven Certified data Predefined KPIs Business-driven Ad hoc queries New insights Source Data Source Data Staging Area and Archive Staging Area and Archive Business Intelligence (Reporting & analysis - DW) Business Intelligence (Reporting & analysis - DW) Analytics Intelligence (Exploration & Discovery) Analytics Intelligence (Exploration & Discovery) Ad hoc Query, Visualization, and Predictive Tools Ad hoc Query, Visualization, and Predictive Tools Corporate Dashboards & Reports (Web and mobile) Corporate Dashboards & Reports (Web and mobile) Continuous Intelligence (Alerting) Continuous Intelligence (Alerting) Analytics/SearchStreaming ETL Query Key: Rules Conceptual Architecture – Analytical Ecosystem Query Processing Systems Intelligence Tools AnalyticFunctions OperationalReporting Business Users Data Capture and Pre- processing Systems Operational Systems ContentIntelligence SemanticLayer Semantic Layer DataDirectory Relational Data (ERP, CRM, Legacy) Non- relational Data (Files, Images, Text, etc.) On Premise, Cloud, or Hybrid
  14. 14. © Eckerson Group LLC Governance 20 Models •Source data models •ETL/ELT models •DW/DM models •BI semantic models •DQ/validation rules Data Warehouse Data Warehouse Data Marts Data Marts Certified Reports Certified Reports Data Mining MartData Mining Mart BI/DW Team Statistician Casual User Data definitions Data policies Data standards Change processes Data Dictionary Data Dictionary MDM Hub MDM Hub Data Governance Office Chief Data Officer Data owners Data stewards Data Custodians Hadoop ClusterHadoop Cluster Hive Tables Hive Tables SQL Tables SQL Tables Tableau Server Workbooks Tableau Server Workbooks Hive Tables Hive Tables Hive/DW Tables Hive/DW TablesHadoop ClusterHadoop ClusterHadoop ClusterHadoop Cluster Semantic LayerSemantic Layer Data Scientist Business Analyst Report Analyst Casual+ User Python/Java/ Perl/MR Data wrangling tools Visual discovery tools Top-down governance/modeling Bottom-up governance/modeling
  15. 15. © Eckerson Group LLC Governance 21 • Source data models • ETL/ELT models • DW/DM models • BI semantic models • DQ validation/cleansing BI/DW Team Data Scientist Business Analyst Report Analyst Casual+ User Data definitions Data policies Data standards Change processes Data Governance Office Chief Data Officer Data owners Data stewards Data Custodians Top-down governance/modeling Bottom-up governance/modeling Publish Insights and Ad hoc Reports Organizational Handoff Technology Handoff Data Governance Check DG Gate Silver service Silver service Certified Reports Self service Self service Spread Marts Self-service analytics Self-service integration Self-service BI
  16. 16. © Eckerson Group LLC Key Challenges: Reconcile Opposites Top- down Bottom- up Speed Standards Business IT Dept Departm ent Enterprise
  17. 17. © Eckerson Group LLC Questions? I’m listening!
  18. 18. The Two Worlds Birst 2-Tier BI and Analytics
  19. 19. 25 Less time to Respond Explosion in end user demand Explosion of data volumes Costs inhibit large scale BI deployments $$$ Leveraging your data assets continues to get harder Limited amount of data is in an EDW
  20. 20. 26 Challenges facing IT Leaders • Are you able to provide a consistent view of the business? • Do your users have access to all the data they need? • How many different BI technologies are you supporting today? • How much time does your team spend developing reports? • Are you satisfied with the user adoption rates of your BI tools? • Are you worried users are downloading their own non-standard tools?
  21. 21. 27 Discovery BI “Freedom” • Leaves out non-technical users • Difficult to combine data from multiple sources • Data silos, no unified view • Many people in meetings with different numbers CENTRALIZED DATA Data Warehouse, traditional tools “Control” • Not all data available • No end-user self service • High costs and long turn-around timeframes • User frustration is growing Traditional BI “Control” The challenges with today’s BI landscape
  22. 22. 28 Enterprise DataTierUserDataTier Birst: 2-tier Analytics & Automated Data Refinement Data Warehouse Existing Data Stores Apps + Big Data User-ready Data Store Automated Data Refinement Business Model and Data Navigator ERP, CRM, SCM
  23. 23. 29 Automated Data Refinement (ADR)*: Making data user ready *Patent Pending
  24. 24. 30 Business Data Gone Wild EnterpriseBI Experience Enterprise reporting Predictive analytics Interactive dashboards Visual discovery Design studio Mobile analytics Open Client Interface Enterprise DataTierUserDataTier Data Warehouse Existing Data Stores Apps + Big Data User-ready Data Store Automated Data Refinement Business Model and Data Navigator ERP, CRM, SCM Birst: World class enterprise BI and Analytics
  25. 25. 31 Plugs into and extends existing EDW, application and discovery investments. Complete and consistent view of company data available to non technical users. Freedom to analyze all data. Data is secure, stored cost effectively, and controlled centrally. Deployed in cloud or on premise. Implement in weeks, not months or years. Significantly lower total cost of ownership. Benefits of this new unified approach
  26. 26. 32 Enter at business use case, deliver rapid results Birst ImpactInitiative 2X Increase in Assets under managementSales analytics 75% Uplift in Catalog SalesMarketing analytics $2M increase in profitsOperational analytics 5X increase in inventory turnsSupply chain analytics Financial analytics $7.5M increase in revenue Digital marketing 10% increase in click-through rate HR Analytics 80% reduction in reporting resources & time
  27. 27. 33 Delivering value across multiple use cases
  28. 28. 34 Who is Birst? “Birst has defined the pioneering vision of what a set of cloud BI and analytics capabilities should look like.” 2015 Business Intelligence and Analytics Magic Quadrant• Leader in Cloud Analytics • 10,000+ organizations rely on Birst across all verticals • Founded by Siebel Analytics veterans • 80+ Strategic Partners
  29. 29. 35 Proven results: Birst customers are the happiest Gartner Group Survey of Business Intelligence Customers, Aug 2014 Product Evaluation Frequency (Number of Unique Quarterly Pageviews) Full-Stack Business Intelligence Platforms TrustMap™ 5.0 4.5 4.0 3.5 3.0 2.5 0 2,400 4,800 7,200 9,600 12,000 AverageUser-Rating Trust Radius Survey of Full Suite BI Clients, December 2014 “ No. 1 in product functionality and customer (that is, product quality, no problems with software, support) and sales experience.”
  30. 30. 36 Our business value is different. Operationalizing more data, one business case at a time. Every person, every decision, made better. Our technology is different. Cloud BI. 2-tier Analytics and BI. Unique Automated Data Refinement. Our point of view is different. Not just about the front end -- the data is the critical piece. Agility and consistency of data are key. In Conclusion: Birst is different!
  31. 31. 37 Experience 2-tier Analytics • Learn more about Birst – 866-940-1496 / 415-766-4800 – sales@birst.com • Join a live product demo – Tuesdays and Thursdays 11am PT/2pm ET – Wednesdays at 12:30pm BST • Coming soon: Birst 2-tier whitepaper – How Birst enables a centralized and decentralized model for BI
  32. 32. 38 Thanks!

×