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Feb 2011 white paper 2010_tns_survey_international


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Feb 2011 white paper 2010_tns_survey_international

  1. 1. Hospitality Management Schools:2010 Worldwide Industry Ranking SurveyProject SummaryFebruary 2011Background and Survey DetailsTaylor Nelson Sofres (TNS) Travel & Tourism (U.K.), the world’s largest provider of customresearch and analysis, has completed a broad industry survey amongst a large sample of seniormanagers from top international hospitality companies around the world. These companieswere selected because they own and/or manage 5-star rated properties. This survey wasconducted in August and September, 2010.TNS executed a similar survey in 2007. The 2010 survey updates the results obtained threeyears before. Laureate Hospitality Education, a division of Laureate Education Inc,commissioned TNS to conduct both surveys utilizing objective techniques. Both surveys arestatistically reliable at a 95% confidence level.The primary purpose of the 2010 survey is to establish the relative ‘ranking’ of the variousinternational hospitality management schools providing university-level programmes from whichemployers are likely to recruit staff for international 5-star hotel companies.A total of 181 questionnaires from 55 different countries was received. All respondents hirestudents from international hotel schools, with over two-thirds of respondents (68%) haverecruited graduates from at least two and up to five different hospitality management schools fortheir organisations. The respondents came from a broad range of 5-star hotel companies listedbelow.Key FindingsRespondents were asked to respond to the following: ‘Thinking about the hiring of graduates foran international career in the hospitality industry, from the following list of hospitalitymanagement schools, please select the ones you would consider to be in your Top 10. ”A list of 74 hospitality management schools located around the world was presented torespondents. The list was generated from a worldwide scan of schools providing internationaleducation focused on hospitality management. Provision of instruction in English was arequirement for inclusion in the list of international hospitality management schools. In additionto this list, respondents were invited to add by open field any other schools in their rankingwhich might not have appeared in the pre-selected list. The list was automatically randomizedby country and by school for each respondent to ensure that there was no influence on theirselection as a result of their position in the list.
  2. 2. The following table presents the survey ranking results.Top 10 International Hospitality Management Schools in the World for an InternationalCareer.Based on frequency of school selection by hospitality industry hiring managers from 5-starhotels.Sample Size = 181 respondents Institution Country 1 Ecole Hôtelière de Lausanne Switzerland 2* Les Roches International School of Hotel Management, Bluche Switzerland 2* Glion Institute of Higher Education, Glion & Bulle Switzerland 2* Cornell University USA 5 Hotelschool The Hague Netherlands 6 Les Roches International School of Hotel Management, Spain Marbella 7 Hotel School Vatel France 8 Oxford Brookes University United Kingdom 9 César Ritz Colleges, Le Bouveret, Brig Switzerland 10 Ecole Hôtelière de Genève Switzerland* Les Roches International School of Hotel Management, Glion Institute of Higher Educationand Cornell University are tied for second position.ConclusionsKey conclusions to be highlighted from the survey results include:  The Top 4 schools as rated by industry hiring managers are Ecole Hôtelière de Lausanne, Les Roches International School of Hotel Management, Glion Institute of Higher Education and Cornell University. This result matches the findings of the TNS survey conducted in 2007 in the sense that Les Roches International School of Hotel Management, Glion Institute of Higher Education remain among the top hospitality schools in the world for an international career.  Of note is that three of the top four schools are Swiss hospitality management institutes. Switzerland remains the foremost worldwide leader in international hospitality management education.  Six of the Top 10 schools have direct links with Switzerland. 2
  3. 3. Profile of the sampleThe profile of the respondents in terms of their position in the various hospitality organisations:  36% work in Human Recourses team or division  17% work as General Manager of a hotel  34% work in Food & Beverage, Sales & Marketing, Rooms Division or Finance & Accounting  13% have other position titlesThe geographical distribution of the respondents was as follows:  28% Europe  38% China and Asia Pacific  12% North and South America  15% Africa / Middle East  6% AustralasiaThe sample from the research included respondents from the following 37 hospitalityorganisations. Accor (corporate) Aman Resorts Banyan Tree Hotels & Resorts Conrad Hotels & Resorts Crowne Plaza Hotels & Resorts Fairmont Hotels & Resorts Four Seasons Hotels and Resorts Hilton Hotels & Resorts Holiday Inn Hyatt Hotels & Resorts Intercontinental Hotels & Resorts Kempinski Langham Hotels International Le Meridien Mandarin Oriental Hotel Group Marco Polo Hotels Marriott Millennium Hotels and Resorts Mövenpick Hotels & Resorts The Peninsula Hotels Preferred Hotels & Resorts Radisson Radisson Blu Hotels & Resorts Raffles Hotels & Resorts The Rezidor Hotel Group The Ritz Carlton The Rocco Forte Collection Rotana Shangri-La Hotels and Resorts Sheraton Hotels & Resorts Six Senses Resorts & Spas Sofitel Luxury Hotels Sol Melia Hotels & Resorts Starwood Hotels and Resorts Swissôtel Hotels & Resorts Taj Hotels, Resorts and Palaces Westin Hotels & Resorts 3
  4. 4. MethodologyIn the summer of 2010, an online survey was delivered to an extensive worldwide employerdatabase. The potential respondent database is comprised of more than 50,000 hospitalityprofessionals working in more than 70 countries. The potential respondents received an emailfrom TNS inviting them to participate in this survey, which was then accessed by a link to aquestionnaire which was hosted on a secure site by TNS. To maintain objectivity, the name ofLaureate/LHE was not revealed to respondents. Over 10’000 recipients opened the email, whileover 1’000 clicked on the link of the survey itself.Taylor Nelson Sofres PLC (TNS) is a leading market research and information group and is theworld’s largest provider of custom research and analysis. TNS operates globally across 70countries, allowing us to provide internationally consistent, up-to-the-minute and high qualityinformation and analysis. TNS Travel & Tourism is employed by a portfolio of global clients in theleisure, tourism, hospitality and travel industries to undertake a range of research andconsultancy projects, designed to provide insight and knowledge. 4