NSAC Presentation

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NSAC Presentation

  1. 1. TRUST
  2. 2. COMMITMENT
  3. 3. honesty
  4. 4. all things necessary for a Strong & Enduring RELATIONSHIP
  5. 5. Authenticity integrity
  6. 6. RESEARCH
  7. 7. surveyed 760 people in 37 states
  8. 8. want to feel 1 like individuals
  9. 9. many express self-reliance & independence through gear & fashion ACCESSORIES that reflect their INDIVIDUAL PERSONALITIES.
  10. 10. 2 Geico & Progressive ads belittle intelligence
  11. 11. PARENTS’ it’s seen as “my INSURANCE COMPANY.”
  12. 12. 3 tokenism and Ethnic specific Advertising Offends
  13. 13. THIS GENERATION, more than any other, share " lifestyles & experiences that TRANSCEND RACE.
  14. 14. 4 they know what they want from insurance
  15. 15. the absolute most important attribute?
  16. 16. TRUST
  17. 17. 1 want to feel like individuals 2 Geico & Progressive ads belittle intelligence 3 tokenism and Ethnic specific Advertising Offends 4 they know what they want from insurance
  18. 18. Creative Strategy
  19. 19. ROAD TRAVEL TRIP ACCESSORY CYA
  20. 20. CoverY Auto our CoverY rAssets ou CallY urAgent o
  21. 21. MEDIA & CREATIVE EXECUTIONS
  22. 22. TELEVISION
  23. 23. MAGAZINES
  24. 24. Online
  25. 25. IN-GAME ADVERTISING
  26. 26. Online television
  27. 27. .com .com .com .com
  28. 28. PROMOTIONAL REALITY GAME
  29. 29. Media partners promotional partners
  30. 30. Agent/Parent StRategy
  31. 31. if agents can transition these LEGACY PROSPECTS to their own policies, they have the greatest potential to become LIFELONG CUSTOMERS & BRAND ADVOCATES. "
  32. 32. gives AGENTS the tools they need to get the CONVERSATION started.
  33. 33. Brand experience
  34. 34. CoverY rAssets ou
  35. 35. Cause Branding
  36. 36. demonstrating STATE FARM S commitment to communities and giving them the opportunity to say…
  37. 37. MADE A DIFFERENCE.
  38. 38. MEDIA SCHEDULE
  39. 39. 28% Legacy Club 1.6% In-Game 5% Television     16%  Media Budget Online & Guerilla 3.3%   Facebook      Campus Media 10% Radio 16.5% Magazines 9.5%
  40. 40. METRICS
  41. 41. parents’ insurance CONTEMPORARY price VALUE unimportant IMPORTANT
  42. 42. CoverY Auto our CoverY rAssets ou CallY urAgent o
  43. 43. CoverY Auto our CoverY rAssets ou CallY urAgent o

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