Bussiness plan

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Bussiness plan

  1. 1.
  2. 2. Objective<br />This business plan has been created on the basis of my own market research . <br />Business Plan for STB ( Name )<br />Market evaluation<br />Marketing Strategy<br />Target Market <br />Customer needs<br />Perception<br />Buying behavior <br />
  3. 3. Define your market - sector(s) and segment(s)<br />
  4. 4. Explain your market(s) - sector trends, eg., growth, PEST factors<br />PEST : Political , Economical , Social , Technology <br />
  5. 5. Explain your existing business - your current business according to sector, products/services, quantities, values, distributor, etc.<br />
  6. 6. Analyze your existing customer spread by customer type, values and products/services including major accounts <br />
  7. 7. Explain your products and services - refer to Boston matrix and especially your strategic propositionsor Explain 3 Ps <br />Boston Matrix : also called BCG matrix , try to search through net , its very useful for your ppt<br />Try to develop this matrix you just need to understand how to represent your product on this matrix or explain 3P funda ( Product ,Price & Promotion ) <br />USP's <br />
  8. 8. Explain you routes to market, influencers and strategic partners <br />
  9. 9. Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor<br />SWOT : Strength , Weekenss , Opportunity , threat<br />
  10. 10. Sales/marketing/ (1 year min) showing sales and margins by product & service <br />
  11. 11. strategic actions<br />marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on investment for each activity<br />
  12. 12. Conclusion <br />Ansoff Matrix <br />Market Penetration<br />Market Development <br />Product Develpoment<br />

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