Bauer consumer Media owns Empire. For an annual (direct debit) and a 007 fragrance, it costs 40.00 pounds, it also says on the website this is just a 7 pound saving. Or get 6 issues for 20.00 again included the 007 fragrance. Empire release a issues once a week, and also a podcast of a film review once a week on its website. Empire’s target audience seems to be anyone who is interested in the big major blockbuster films. These tend to be people from their teens to their 30’s, as when you get older going to the cinema isn’t as much a priority anymore. Best selling movie Magazine in Britain. The typical content is quite mass. Empire are showing the top blockbuster films and as cinema has become a much more popular culture, it appeals to the masses. Some of their articles is also quite light hearted and funny. The name is at the top in capital letters, and the colour changes depending on what is on the front cover that week. This also varies whether ‘EMPIRE’ is in front of the characters head or not. The title changes colour depending on who is on the front, for example the ‘Iron Man’ one has lightning bolts coming out of it because of Iron man the character, the title is also hidden by his head. Empire is such a well known magazine that perhaps the name doesn’t always need to be the first thing you see. On the Harry Potter cover, lingo is used such as ‘bloody hell’ which isn’t formal showing that it’s quite a unique and laid back magazine.
Future publishing limited. Per issue it costs £1.99 or £12.99 for a year. It is published monthly. It’s quite similar to Empire, because again it is promoting the biggest of films that are currently out. However there is a section on the front cover with some old films, so this film tries to real in a new audience with big blockbuster movie’s but it’s for movie enthusiasts too. Total film, makes it sound like they look at every film in the world and that this only magazine you will find what you need. The tagline is the cool issue this is most likely relating o to the fact that it has James Bond on the front cover and he is the definition of cool. The masthead is the biggest thing on the front cover to attract people in. The layout is quite cluttered and full, however it does have a singular picture of Bond on the cover directly in the middle so that people are intrigued to read it. They may be using the cluttered effect to show people that they have so much to write about, going against conventions to attract audiences.
2012 British Institute of film. £3.95 per issue. Once a week. The target audience is for the film enthusiasts because on the front cover are genre specific films not big major blockbusters. Older than empire and film magazine. I think that it is for film enthusiasts that like independent films mainly because there doesn’t seem to be any huge blockbuster films like Avatar. It is quite academic and text heavy when talking about a film it goes into great detail about the film and uses complex language, it even has a list of credits. It’s also niche because when it talks about a film it goes into great detail about who is in the film and who is associated with it. Also its not just about films its about music too. The sight and sound is very big and is always the biggest thing on the page. Also it says ‘international film magazine which implies it is for the whole world, and is a huge magazine. Covers film festivals and new releases in depth The layout is pretty simple, and not too hard to establish what is going on. The picture tends to be a close up shot of an actor/actress which shows their facial expression, when they are in character. It seems to follow convention with one singular picture with an anchor and smaller key stories to entice the reader around the picture. The yellow stands out from the background and it also is bright.
Uncut IPC media. £5.99 The main target audience is Men. Monthly. Many English speaking countries worldwide. Uncut is not just about films, it also has a lot of music in it as well. Uncut: all the info needed non edited. The layout and colour varies from issue to issue. The colour will match that of the picture that is the front cover for example the cover with David Bowie has quite a dingy old look therefore the writing around the edge of it has the same kind of look rather than the bright colours on the other side with Paul Weller. The picture is brighter and less arty so the writing around it is brightly coloured. The masthead is always the biggest writing on the page except for when there is a special feature in the magazine like the Paul Weller one, that has ‘the best of 2010’ so it wants more people to buy the magazine showing the best bits.
Little White lies Its is its own company. Independent film magazine. £4.25 per issue. Monthly. People who like the art of film work it has a very niche audience. It is for people who like how visually engaging films can be and the way shots are made. Little white lies gives honest reviews of films. All front covers are unique to each specific big film they are looking at that week. The mast head will change depending on the picture in the background and the colour of it, it will rarely be the same the front covers are visually attractive, and makes the magazine look like its more for art than film. The magazine doesn’t follow the usual conventions of any magazine, however this could work in its favour as because it is so visually striking people may be more inclined to read the magazine to find out what its about.
SFX Future public limited. Monthly. The magazine is for people who like Sci-Fi films and television so it has quite a niche market. Although sometimes the Sci-fi films do become films for the masses which would perhaps make the people who want to watch these big blockbuster films buy the magazine with it on the front cover. The front cover varies from what is the main feature of the magazine that month, for example the avatar issue is blue. By changing the colour scheme from issue to issue could make it hard for people to immediately find the magazine. However by having the masthead at the very top of the page it will stick out from behind the other magazines. Also ‘SFX remains in the same font at all times even if the colour changes.
Review If you wanted to appeal to a mass audience you would want to get your film in a magazine like empire or total film. As these are the best selling film magazines. If you wanted your film to be viewed as something more arty or interesting you would be more inclined to put in a magazine like little whit lies or sight and sound. Putting your film in a magazine that also features music – like Uncut and sight and sound - could make it more difficult to get your film on the front cover, which is what you would want so people see it even if they don’t but the magazine.