Bcl brand overview

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  • - In fact, for this launch we will have $12.7MM Gold Bond Ultimate Body Wash specific spending, which is on par with recent Body Wash launches- We will continue supporting our other Gold Bond lines though, and in total will have a media spend of $46.8MM.Let me tell you more about our consumer promotions…
  • Bcl brand overview

    1. 1. BRAND OVERVIEW<br />
    2. 2. The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman. <br />BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is distributed in 62 counties worldwide.<br />Our mission at BCL is to continue to be a dominant player globally in the professional beauty field and bridge our products to be available to the masses. <br />Our History and Mission<br />
    3. 3. BCL Brands<br />
    4. 4. Mass Brands<br />
    5. 5. Salon-performance formulas<br />Entry-level price points <br />Aggressive and creative promotional campaigns<br />Worldwide and nationwide distribution<br />Social Media and advertising programs<br />Consumer promotions and sampling<br />Petal Fresh Botanicals<br />Why Petal Fresh Botanicals?<br />
    6. 6. Petal Fresh Botanicals – Body Lotions<br /><ul><li>Mango & Guava
    7. 7. Fresh Aloe Vera
    8. 8. Fresh Lilac
    9. 9. Lavender
    10. 10. Olive Oil Shea Butter
    11. 11. Pomegranate Berry
    12. 12. White Cherry Blossom
    13. 13. Cocoa Butter
    14. 14. White Gardenia</li></ul>10 Fluid Ounces <br />20.3 Fluid Ounces <br />R<br />
    15. 15. Petal Fresh Botanicals – Body Washes<br /><ul><li>Mango & Guava
    16. 16. Fresh Aloe Vera
    17. 17. Lavender
    18. 18. Pomegranate Berry
    19. 19. White Cherry Blossom
    20. 20. White Gardenia</li></ul>23.6 Fluid Ounces <br />
    21. 21. Petal Fresh Botanicals – Facial Care<br /><ul><li>Aloe & Peppermint Facial Cleanser
    22. 22. Aloe & Apricot Facial Scrub
    23. 23. Medicated Aloe & Apricot Deep Pore Cleansing Scrub
    24. 24. Aloe & Cucumber Peel-Off Facial Masque
    25. 25. Aloe & Pomegranate Clay Facial Masque
    26. 26. Aloe & Lavender Facial Lotion</li></ul>6 Fluid Ounces <br />
    27. 27. U.S. DISTRIBUTION<br /><ul><li>Bartell Drugs
    28. 28. Bashas
    29. 29. Food City
    30. 30. Food Lion
    31. 31. Kroger
    32. 32. Food 4 Less
    33. 33. Fred Meyer
    34. 34. McKesson Drug Company
    35. 35. Merchant’s Distributors Inc.
    36. 36. Ingles Markets
    37. 37. Price Mart / High School Pharmacy
    38. 38. Variety Wholesalers
    39. 39. Yosemite Wholesale Co dba Food Maxx
    40. 40. Grocers Supply
    41. 41. Brookshire Brothers</li></li></ul><li>2011 IRI DataRank by Dollar Sales<br />
    42. 42. Salon performance organic formulas at Entry level prices points for the category. Retails between $5.99 and $6.99.<br />Distributed domestically in salons and independent natural product stores. Strong international distribution.<br />August 2011 New clean Wholefood complaint formulas.<br />Consumer promotions and sampling.<br />Petal Fresh Organics<br />Why Petal Fresh Organics<br />
    43. 43. Petal Fresh Organics – Hair Care & Body Butter<br /><ul><li>Organics Tea Tree
    44. 44. Organics Lavender
    45. 45. Organics Rosemary
    46. 46. Organics Lemon Grass</li></ul>Shampoo and Conditioner<br />Body Butter<br />16 Fluid Ounces <br />6 Fluid Ounces <br />
    47. 47. INGREDIENTS<br />[ REFORMULATED ]Newly compliant with the Whole Foods “Whole Body” 2011 Standards<br />CONDITIONER (Tea Tree)<br />* Certified Organic<br />WATER<br />RASSICA ALCOHOL<br />CETEARYL ALCOHOL<br />BEHENTRIMONIUM CHLORIDE<br />STEARYL ALCOHOL<br />CETYL ALCOHOL<br />POLYSORBATE 60<br />HELIANTHUS ANNUUS ( Sunflower ) SEED OIL<br />ORBIGNYA OLEIFERA ( Babassu ) SEED OIL<br />GLYCERINE<br />MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree ) LEAF OIL<br />URTICA DIOICA ( Nettle ) EXTRACT<br />*MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree )<br />FLOWER/LEAF/STEM EXTRACT<br />*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) <br />*EQUISETUM ARVENSE EXTRACT ( Horsetail )<br />*GLYCINE ( Soybean ) SEED EXTRACT<br />OLEA EUROPAEA ( Olive ) FRUIT OIL<br />*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT<br />TOCOPHERYL ACETATE ( Gluten Free Vitamin E )<br />ARGANIA SPINIOSA EXTRACT ( Agran )<br />SALVIA OFFICINALIS ( Sage ) LEAF EXTRACT<br />*BUTYRISPERMUM PARKII ( Shea Butter ) EXTRACT<br />HELIANTHUS ANNUUS ( Sunflower ) SEED EXTRACT<br />PANTHENOL ( Provitamin B 5 )<br />RETINYL PALMITATE ( Vitamin A )<br />FRAGRANCE / PARFUM<br />D-LIMONENE<br />PHENOXYETHANOL<br />EHYDROACETIC ACID<br />LINALOOL<br />SODIUM BENZOATE<br />BENZYL ALCOHOL<br />CITRIC ACID<br />SHAMPOO (Tea Tree)<br />*Certified Organic<br />WATER<br />COCAMIDOPROPYL BETAINE<br />SODIUM COCOAMPHOACETATE<br />LAURYL GLUCOSIDE<br />SODIUM COCOYL GLUTAMATE<br />SODIUM LAURYL GLUCOSE CARBOXYLATE<br />SODIUM LAUROYL SARCOSINATE<br />DECYL GLUCOSIDE<br />ORBIGNYA OLEIFERA ( Babassu ) SEED OIL<br />COCO GLUCOSIDE<br />MELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL<br />SERENOA SERRULATA FRUIT EXTRACT ( Saw Palmetto ) <br />CHAMOMILLA RECUTITA ( Matricaria ) FLOWER EXTRACT<br />ALOE BARBADENSIS LEAF JUICE ( Aloe Vera ) <br />*MELALEUCA ALTERNIFOLIA ( Tera Tree ) <br />FLOWER / LEAF / STEM EXTRACT<br />*EQUISETUM ARVENSE EXTRACT ( Horsetail )<br />URTICA DIOICA ( Nettle ) EXTRACT<br />*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) <br />*GLYCINE SOYA ( Soybean ) SEED EXTRACT<br />*BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACT<br />ARGANIA SPINOSA EXTRACT ( Argan )<br />HYDROXYPROPYL METHYLCELLULOSE<br />*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT<br />POLYSORBATE 20<br />CITRIC ACID<br />D-LIMONENE<br />DEHYDROACETIC ACID<br />LINALOOL<br />BENZYL ALCOHOL<br />FRAGRANCE / PARFUM<br />PHENOXYETHANOL<br />SODIUM BENZOATE<br />BODY BUTTER (Tea Tree)<br />* Certified Organic<br />WATER<br />GLYCINE SOJA ( Soybean ) OIL<br />ORBIGNYA OLEIFERA ( Babassu ) SEED OIL<br />HELIANTHUS ANNUUS ( Sunflower ) SEED OIL<br />ISOPROPYL PALMITATE <br />CETYL ALCOHOL<br />STEARIC ACID<br />GLYCERYL STEARATE SE<br />CAPRYLIC / CAPRIC TRIGLYCERIDES<br />PUNICA GRANATUM SEED OIL ( Pomegranate )<br />CURCUMA LONGA ( Turmeric ) ROOT EXTRACT<br />THEOBROMA GRANDIFLORUM SEED BUTTER<br />GLYCERIN<br />*MELALEUCA ALTERNIFOLIA ( Tea Tree ) <br />FLOWER/LEAF/STEM EXTRACT<br />*EQUISETUM ARVENSE EXTRACT ( Horstail )<br />URTICA DIOICA ( Nettle ) EXTRACT<br />*CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea )<br />*GLYCINE SOJA ( Soybean ) SEED EXTRACT<br />MELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL <br />ALOE BARBADENSIS LEAF JUICE<br />ARGANIA SPINOSA EXTRACT ( Argan )<br />PUNICA GRANATUM FRUIT JUICE ( Pomegranate )<br />*CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT<br />*BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACT<br />LECITHIN<br />UBIQUINONE ( CoQ -10 )<br />CHOLESTEROL<br />SODIUM BENZOATE<br />SODIUM HYDROXIDE<br />FRAGRANCE / PARFUME<br />D-LIMONENE<br />DEHYDROACETIC ACID<br />POLYSORBATE 60<br />BENZYL ALCOHOL<br />LINALOOL<br />PHENOXYETHANOL<br />POTASSIUM SORBATE<br />
    48. 48. Certified Organic<br />Petal Fresh Organics<br />Spa Organics<br />
    49. 49. Marketing<br />
    50. 50. GLOBAL DISTRIBUTION<br />All brands<br />
    51. 51. Customize Floor Displays<br />Provide customer support with floor displays.<br />
    52. 52. Professional Brands<br />
    53. 53. Certified Organic salon brand made available to the masses<br />Distributed throughout the U.S. and internationally<br />One simple solution to meet each spa professional's service need; a complete package<br />Unique to the category<br />High quality, great performance<br />Spa Organics<br />Why Spa Organics?<br />
    54. 54. Anti-Aging Manicure System<br />Distributed throughout the US and Internationally<br />Easy To Use 4-Step Innovative System<br />Unparalleled performance results, value and quality<br />Personalized Promotions and Marketing Efforts <br />Mani Sation<br />Why Mani Sation?<br />
    55. 55. Aromatherapy Pedicure Treatment System<br />Nationwide and Global Distribution<br />Easy To Use 6-Step Innovative System<br />Unparalleled performance results, value and quality<br />Customized Promotions and Personalized Marketing Strategies<br />Pedi Sation<br />Why Pedi Sation?<br />
    56. 56. Spa Organics<br />4-Step Process<br />15 Fluid Ounces <br />Dead Sea <br />Salt Soak<br />Message <br />Cream<br />Sugar Scrub<br />Moisture <br />Mask<br /><ul><li>Lemongrass + Green Tea
    57. 57. Mandarin + Mango</li></li></ul><li>Thank you for your interest in BCL.<br />We want to hear your thoughts!<br />Questions?<br />Jason Freeman <br />President<br />jason@biocreativelabs.com<br />X 103<br />Bio Creative Labs<br />2710 Temple Avenue<br />Long Beach, CA 90806<br />T: 800-988-3239<br />F: 562-988-9473<br />www.biocreativelabs.com<br />Twitter: @biocreativelabs<br />facebook.com/biocreativelabs<br />facebook.com/petalfresh<br />Heather Applegate<br />Business Development<br />heather@biocreativelabs.com<br />x113<br />Laarni Permalino<br />Sales Coordinator<br />laarni@biocreativelabs.com<br />x106<br />

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