Zing me build brand engagement with zing me aug 2011


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This presentation is made by Nguyen Van Duc Trong, Web Business Development at VNG Corporation. Please note the source in terms of publishing in any case.

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Zing me build brand engagement with zing me aug 2011

  1. 1. Building Brand Engagementwith Zing MeNGUYỄN VĂN ĐỨC TRỌNGWeb Business Development – VNG Corporation
  2. 2. New Section Who Are Using Zing Me?http://open.zing.vn 2
  3. 3. Zing Me Users are Young 6.8 M users 39% 38% Age group: 18 - 24 12% Age group: 13 - 17http://open.zing.vn Age group: 25 - 35 3
  4. 4. Daily Activities Make friendsShare status Write on wall Share Photo Write blog Play social games Chathttp://open.zing.vn 4
  5. 5. Zing Me is a Social Platform for CommunicationEvery day – 500K Photos uploaded (grow rate 10% per month) – 750K Comments sent (grow rate 10% per month) – 8M Chat Message sent (grow rate 20% per month) Users tend to be more socialhttp://open.zing.vn 5
  6. 6. What Do They Care About? 3 things users care about: Make friends and join communities who share the same thoughts and hobbies Self expression and differentiation: users want to be cool Love to get new gadgetshttp://open.zing.vn 6
  7. 7. New Section Why Should Agencies Care?http://open.zing.vn 7
  8. 8. “Vietnamese are very open to brandinteraction online”– TNS 2010 http://open.zing.vn 8
  9. 9. Zing Me is an OPEN Platform Zing Me is open to brands to engage with users and bring added-value content to usershttp://open.zing.vn 9
  10. 10. Zing Me Tool Box Zing Me offers an array of tools for brands to connect with fans ■ Brand Fan Pages – A Zing Me Page is a public profile that enables you to share your business and products with Zing Me users – Within Fan Page you have the option of posting and collecting content, collecting user reviews, and hosting discussions ■ Applications – An application is a platform for developers which provides a framework to build tools which Zing Me users can add to their profile – Tools can be plug-in into fan page to enrich content and encourage users’ activities on fan page ■ Campaign Tools – Campaigns can be organized based on users daily activities such as uploading photo, sharing link, writing blog and other interactions ■ In-game Advertisement – Your brand can engage with Zing Me users within social games in the native way ■ Viral Elements – Newsfeed is helping to spread out your brand message – Celebrities as influencershttp://open.zing.vn 10
  11. 11. Why Use Zing Me ■ Reach 6.8M potential customers ■ Dedicated support for premium partners ■ Peace of mind: never lose your investmenthttp://open.zing.vn 11
  12. 12. New Section How To Engage With Zing Me Users?http://open.zing.vn 12
  13. 13. How to Engage With Zing Me Users? • Find and engage existing fans • Host discussions and provide useful resources 1. Engage • Invite fans to share content • Provide branded digital goods • Provide applications that enlist brand ambassadors 2. Drive action • Hosts contests with opt-ins for further contact • Reach • Engagement 3. Measure • Actionhttp://open.zing.vn 13
  14. 14. New Section 1. Engage Your Communityhttp://open.zing.vn 14
  15. 15. Fan Page is Your Brand Community  A Zing Me Page is a public profile that enable you to communicate and share your business and products with Zing Me users  Verified by Zing Mehttp://open.zing.vn 15
  16. 16. Fan Page http://open.zing.vn 16
  17. 17. Fan Page – Applicationshttp://open.zing.vn 17
  18. 18. Engage Your Community 3 ways to engage your Zing Me community: ■ Reach out to current brand fans. ■ Host discussions around your customers’ interests. ■ Provide fans with branded digital goods.http://open.zing.vn 18
  19. 19. Engage Your Community Identify existing communitieshttp://open.zing.vn 19
  20. 20. Engage Your Community Host discussions around your customers’ interestshttp://open.zing.vn 20
  21. 21. Engage Your Community Provide fans with branded digital goods.http://open.zing.vn 21
  22. 22. New Section 2. Drive Actionhttp://open.zing.vn 22
  23. 23. Take Action 3 ways to embrace Zing Me users: ■ Provide coupons and exclusive offers for fans ■ Offer applications that provide value or support a cause ■ Host contests and promotions that drive users to a landing pagehttp://open.zing.vn 23
  24. 24. Take Action Provide coupons and exclusive offers for fans
  25. 25. Take Action Build your own application or game Apps are the applications running on platform of Zing Me, support business to implement campaigns, programs in line with all your needs. • Short-term: Support for your small campaigns • Long-term: Support for a long social media plan.http://open.zing.vn 25
  26. 26. Take Action Host contests and promotionshttp://open.zing.vn 26
  27. 27. New Section 3. Measure Successhttp://open.zing.vn 27
  28. 28. Measure success“Successful brands establish success metricsprior to beginning any campaign.”– Kevin Barenblat, Context Optional
  29. 29. Measure Success Brand Impact Metrics Measurement Reach Impressions, fans Impression Pageview number on Fan Page Number of fans Engagement Clicks, Interactive Number of Comment on Feed actions Number of Like on Feed Number of Click Number of Wall Post Action Clicks, entries CTR Number of contest entries Web traffic generatedhttp://open.zing.vn 29
  30. 30. In Summary ■ Zing Me users are young, engaging, love to explore and open to brand messages ■ Zing Me is an open platform for you to build your brand communities on Zing Me ■ Zing Me provides tools and tips to engage with users.http://open.zing.vn 30
  31. 31. Contacthttp://open.zing.vn 31
  32. 32. Q&A http://open.zing.vn http://me.zing.vn/dzobanbe Email: trongnvd@vng.com.vnhttp://open.zing.vn 32
  33. 33. New Section Thank you!http://open.zing.vn 33