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Ford

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Ford

  1. 1. Lecture: Nguyễn Khoa HồngMinhClass: CKD 6/2Group: 7
  2. 2. Group 7 1. Nguyễn Thị Huế 5. Phạm Trần Thủy Tiên (Leader) 2. Võ Thị Thảo Giang 6. Trần Thị Phương 3. Nguyễn Thị Trà My 7. Nguyễn Hồng Châu 4. Võ Trần Lệ Phương
  3. 3. clip
  4. 4. FORDI. Background 1. Main features of the product 2. Rumours 3. Good and bad thing about the productII. Our project in Viet Nam 1. Main products 2. How to improve the product 3. New “killer” product 4. How the products is better than competitor
  5. 5. I. BACKGROUND1. Main features
  6. 6. Founded: June 16,Headquarters : 1903Dearborn,michigan, Founder:USA Henry Ford
  7. 7. SLOGANS
  8. 8. Products and services Automotive Financial services
  9. 9. AutomotiveAutomobiles Tractors Trucks Buses
  10. 10. Financial services Other Financial real estate Servicesvehicle-related financing, leasing, and insurance. Holding companies
  11. 11. Automobiles and Luxury carscommercial vehicles B R A N D FORD Brand S LINCOLN Brand
  12. 12. 2011Rankingof theTop 100Brands
  13. 13. 2. Rumours
  14. 14. 9/2012Ford Celebrates 350 Million Vehicles Built
  15. 15. go farther on a gallon of gasoline the use of smaller engines that can further boost fuelFord Plans New F-150 economywith Aluminum Body
  16. 16. Ford will launch more SUVs in 2013SUV Transit Fiesta Ford The new 2014 2013Mondeo Mustang 2013
  17. 17. Ford’s Products
  18. 18. ADVANTAGESIt have manyfamous brand
  19. 19. ADVANTAGES Famous + reliabilitygreat styling the seating is comfortable
  20. 20. ADVANTAGESAll parts of Ford are designed to work together for optimumperformance, complete comfort and maximum fuel efficiency Stably and save fuelEngine
  21. 21. DISADVANTAGES Waste fuel Some cars are bulkyFord Noise system is not high effect.
  22. 22. je ctP ro tn a m V ie In
  23. 23. Main Products
  24. 24. Main Products CARS Focus Fiesta Mondeo
  25. 25. Main Products SUV Escape Everest (Sport Utility Vehicle)
  26. 26. Main Products COMMERCIAL Transit Ranger TRUCKS F-650/F-750
  27. 27. How to improve them TECHNOLOGY FOR YOU SaveAdvanced technology fuel
  28. 28. Design comfort interior
  29. 29. Diversifiedcolour
  30. 30. A brand new “killer” product
  31. 31. A brand new “killer” productMidsize cars Modern engine Saving fuel ......
  32. 32. FOCUS Interiorenhanced quality more features .............
  33. 33. How the product is better thanthe other competitors?Attract customersControl market
  34. 34. How the product is better thanthe other competitors? Quality Reliability
  35. 35. How the product is better thanthe other competitors? It’ s equipped good features to assist the driver
  36. 36. How the product is better thanthe other competitors? Comfortable SafeSYNC Technology
  37. 37. Ho wtthe ob c om e at pe t itor s
  38. 38. How to beat the competitorsOver competitors andcontrol market
  39. 39. How to beat the competitors Effective High reality Specific
  40. 40. elevate the brand and reinforce brand image inour partners and customers
  41. 41. How to beat the competitorsBuilding assembleworkhop in Vietnam
  42. 42. How to beat the competitors To maintaining & promoting brand After- sales services
  43. 43. How to beat the competitors Management Improve Technology

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