The Bing Ads team is excited to present this must read for marketers of financial services, with a focus on Financial Institutions, Insurance, Loans and Lending, Credit Cards and Credit Reporting.
Insights: How word choice can make or break pay-per-click search ads for financial services advertisers. Do successful keywords differ depending if the search takes place on a PC, tablet or mobile device?
In this series, the Bing Ads team breaks down how keywords are different across devices and scenarios for advertisers in the financial services vertical to better help inform your approach to a Pay-Per-Click ad campaign.
Want to learn more? Visit our blog http://blog.bingads.com