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Trends In Mobile Search


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Slides from "Trends In Mobile Search" panel at SMX West, March 2013 from Raj Kapoor , Director of Program Management, Mobile Advertising at Microsoft.

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Trends In Mobile Search

  1. 1. It’s a brave new world... Mobile Tablet Average of 59.4 minutes Average of 20 Consumers are spending 5+ hours per day spent on mobile minutes per day each day accessing the internet (data subscribers) spent on tablets across a variety of devices— at home, at work or on-the-go. 917M predicted 172M predicted tablet smartphone sales in 2013 sales in 2013 PC Console Average of 321.6 40.1M predicted Internet minutes per day spent enabled video game on both laptops and PC console sales in 2013 148M predicted desktop PC sales in 20131. Nielsen, “The Cross Platform Report”, Q3 2012—US2. eMarketer Global Statistics, Smart Connected Device Shipments Worldwide, International Data Corporation (IDC), "Worldwide Quarterly Smart Connected Device Tracker“, Dec 2012; Global Data3. Informa Telecoms and Media, “The Future of TV: Strategies for becoming connected, social and in the cloud”, March 29, 2012
  2. 2. Open to Decision to Evaluating Shopping Experiencingpossibility change 01 02 03 04 05
  3. 3. 01 02 03 04 05Average shopper/savvy smartphone shopper %Numbers reflect global averages Opportunity Advocacy Shopping (general)
  4. 4. Most tasks fall into natural groups Correlation analysis reveals natural groupings with top tasksCustomers who find these tasks important: Also tend to find these tasks important as well:
  5. 5. Top frequency and importance tasks are all done on mobile devices
  6. 6. Tasks rankedUse mobile as Use smart on mobile andprimary for: phones for: not PC:1. Look up local gas 1. Look up the weather 1. Receive news feeds prices and traffic 2. Choose a local on topics of interest2. Look up the weather restaurant 2. Check the latest3. Manage and sync 3. Manage and sync sports scores, calendar across calendar across standings and stats multiple devices multiple devices 3. View and share funny4. Look for directions 4. Look up movie in videos5. Choose a local theaters 4. Get stock quote restaurant 5. Look for directions details
  7. 7. Store Calls Locators App TransactionsInstalls