Should you bid on brand terms? Bing Ads research shows that the performance of brand keywords varies according to many factors, including not only the competitiveness of the industry segment but also the placement of a brand ad on the page. Most important, we found that there's potentially a huge opportunity cost if you don't bid on your own brand terms. This white paper shows how getting this right can result in higher click yields. Read to find out how to crush the competition.
For more Bing Ads digital marketing insights, visit bingads.com/industryinsights