Tax season is increasingly a digital season. With electronic filing of taxes projected to grow at an annual rate of 22 percent through 2018, these trends make digital advertising a great way to reach potential customers who are actively researching tax-preparing options. Bing connects advertisers to customers when they’re actively seeking tax-related information. In fact, comScore reveals that when compared to Google, searchers on the Yahoo Bing Network are more likely to searched for and own personal finance/tax software. That means tax advertisers can present their services to these ‘hand-raisers’ in the critical moments when consumers are evaluating their options. Check out our insights to help you prepare for search advertising returns this tax season.
For more Bing Ads digital marketing insights, visit bingads.com/industryinsights