With a strong U.S. economy, 2015 is set to be a stellar year for leisure travel. Domestic travel will benefit from low gas prices, spurring Americans to take more road trips. In addition, international travel is back to pre-recession levels, and with a strong U.S. dollar, this is an excellent time for Americans to travel abroad.
This year U.S. digital travel sales are expected to top $153 billion, including more than $36 billion in mobile travel sales. Leisure travelers are planning, researching and booking trips online and across multiple devices. It’s important for digital marketers to have compelling campaigns that will engage consumers wherever they are, and on whichever device they’re using.
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