Mother’s Day Infographic

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2014 marks the 100th anniversary of Mother’s Day, the 3rd largest retail holiday – and a tremendous opportunity for search marketers. Did you know that Woodrow Wilson signed a bill in 1914 to recognize Mother’s Day as a national holiday? Bing connects advertisers to customers when they’re actively looking for Mother’s Day gifts and information. Check out the Bing Ads infographic for Mother’s Day seasonal trends and consumer behavior as you prepare for your sweetest Mother’s Day yet.

For more Bing Ads digital marketing insights, visit bingads.com/industryinsights

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Mother’s Day Infographic

  1. 1. How much people spend on Mom Who is buying gifts Celebrate Mother’s Day1 Mother’s Day becomes a National Holiday7 Mother’s Day is the 3rd largest retail holiday.2 85.4Million Mothers in the U.S.7 Daughters make up the majority of the gift givers.1 25-34 Age of the largest spenders2 $ 20.7BIn 2013, Mother’s Day spending rose 11.3% to nearly $20.7 billion.2 11.3% >53% spend less than $100.3 1/3spend more than $100.3 U.S. shoppers will look to boutiques and small retailers for Mother’s Day gifts.6 Of those who planned to purchase a tech gift for Mother’s Day, the top gifts were a tablet (46%), smartphone (27%), computer (20%), camera (13%), or an e-reader (11%).3 46% 27% 20% 13% 11% 2 of 3 $ 169average Per-person Mother’s Day spending.2 $ 2.3B +44% consumer eletronics, to $2.3B Consumer electronics2 Jewelry2 Flowers2 We believe in connecting your business to those who celebrate the lives of moms everywhere. 29% share of internet searches. Don’t miss out on nearly 1/3 of your potential customers.4 23% The Yahoo Bing Network audience spends 23% more than the average online population. 158Million Unique searchers 5.3Billion Monthly Searches $ 217 2 $ 123 2 Mother’s Day fun facts linkedin.com/company/bing-ads facebook.com/bingads @bingads slideshare.net/bingads Where people shop Popular gifts for Mom Here at Bing Ads,Reach an audience that spends more Connect with us today Here at Bing Ads we are excited for Mother’s Day To learn more about getting started with Bing Ads, visit bingads.com/getstarted Sources: 1. Flowerdeliverexpress.com and Yahoo research, 2013 2. NRF, Consumers intentions and Actions Survey, 2013 3. PriceGrabber Mother's Day Survey, May 2013 4. 5. 6. comScore Explicit Core Search (custom), December 2013.  The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S. 7. Consumer Electronics Association survey, 2012 8. FedEx Survey, April 2012 http://www.cnn.com/2013/09/06/us/mothers-day-fast-facts/ http://corporate.hallmark.com/Holiday/Mothers-Day Top Gifts for Mother’s Day Location Extensions can help drive foot traffic into your store with your address, directions, and phone number right in your ad. Click here to learn more. Product Ads allow advertisers to showcase their products with their custom images, promotional text, pricing, and company name. Click here to learn more. Shoppers still prefer to browse in stores, but 28.5% will shop online this year.2 28.5% Bing Ads can help you reach your customers where they're shopping for Mom.

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