Family Travel Insights for Digital Marketers

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Be there when families hear the call of adventure.
Bing Network’s Family Travel insights are here to help you – and your search campaigns – connect with family travel planners as they go from inspiration to booking. Check out the presentation to learn more about: who’s searching for family travel ideas and destinations; how to connect with the Bing Network family travel audience; what the search trends are for the top family vacation destinations, including theme parks, national parks and cruises; and what tips will help you prepare and manage your PPC campaigns.
For more digital marketing insights, check out bingads.com/insights

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Family Travel Insights for Digital Marketers

  1. 1. Family travel Insights for digital marketers
  2. 2. The Work Martyr’s Children: How Kids Are Harmed by America’s Lost Week
  3. 3. AAA: More Than One-Third of Americans Will Take a Family Vacation This Year
  4. 4. SOURCE: HomeAway.com, New Survey Reveals the Strong Influence of Kids on Family Travel Plans, May 18, 2015.
  5. 5. U.S. Family Travel Study
  6. 6. Connect SOURCE: comScore Plan Metrix, US, July 2016, custom measure created using comScore indices and duplication. 6–8 years old 9-11 years old 12-15 years old Users who have male children Users who have female children
  7. 7. location device targeting
  8. 8. SOURCE: 1. comScore qSearch (custom), US, June 2016; industry categories based on comScore classifications. 2. comScore Plan Metrix, US, May 2016, custom measure created using comScore indices and duplication. 41 132M 37M
  9. 9. SOURCE: comScore Plan Metrix, US, June 2016, custom measure created using comScore indices and duplication. June data was used to reflect the beginning of the family travel season.
  10. 10. SOURCE: comScore Plan Metrix, US, June 2016, custom measure created using comScore indices and duplication. June data was used to reflect the beginning of the family travel season.
  11. 11. SOURCE: US Marin Software CPC by Vertical Q4 2015.
  12. 12. AAA: More Than One-Third of Americans Will Take a Family Vacation This Year
  13. 13. mobile bid boosters
  14. 14. Expanded Text Ads
  15. 15. Sitelink and Enhanced Sitelink Extensions
  16. 16. Keyword Planner
  17. 17. The Value of Bidding on Your Brand Terms: Travel Edition
  18. 18. Remarketing in Paid Search Universal Event Tracking (UET)
  19. 19. Trending Queries tool
  20. 20. Bing Ads Editor
  21. 21. Keyword Planner
  22. 22. SOURCE: Bing Ads, Room for growth, 2016.
  23. 23. Efficient campaign management • Import Campaigns from Google AdWords • Bing Ads Editor for PC and Mac • Bing Ads App for Android and iOS devices • Bing Ads Intelligence • Keyword Planner Intelligent audience marketing • Universal Event Tracking (UET) • Remarketing in Paid Search • Device targeting • Location targeting • Audience insights • Trending queries Powerful ad creation • Sitelink and Enhanced Sitelink Extensions • App Extensions • Call Extensions • Location Extensions • Callout Extensions • Review Extensions
  24. 24. @bingads linkedIn.com/company/bing-ads facebook.com/bingads instagram.com/bingads slideshare.net/bingads youtube.com/bingads Getting started

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