There’s ongoing debate for digital marketers on the value of bidding on your own brand terms. The data scientists at Bing Ads recently tackled a big question – “To bid or not to bid?”
Turns out, bidding on your brand is a strategic move, allowing you to play both defense and offense at the same time. Offense in capturing more clicks, and defense in preventing your competitors from winning clicks to your brand terms. Score!
For more vertical insights, visit bingads.com/industryinsight